| To Study the Factors That Impact In-Game Purchases in Mobile Gaming Industry: A West Bengal Perspective A Duttagupta, M Poddar e-journal-First Pan IIT International Management Conference–2018, 2020 | 4 | 2020 |
| Sustainability Marketing: Strategies For Positioning And Promoting Sustainable Brands In Competitive Markets A Duttagupta Boletin de Literatura Oral-The Literary Journal 10 (1), 440-451, 2023 | 3 | 2023 |
| Digital transformation in organizational management: Impacts on productivity, employee engagement, and innovation A MOHANTY, AD Gupta, RD Tamhane, M Kumar, C Shekhar, N Yashan Employee Engagement, and Innovation (September 11, 2024), 2024 | 1 | 2024 |
| A Study Of The Factors That Influence The Success Of Digital Marketing In A Dynamic Marketing Landscape P Borah, KV Roopa, Y Poornima, M Prasanthi, A Duttagupta Educational Administration: Theory and Practice 30 (5), 3956-3964, 2024 | 1 | 2024 |
| To Study Gender as A Factor Impacting E-Word of Mouth amongst E-Retail Consumers in West Bengal A DuttaGupta The Journal of Army Institute of Management Kolkata 17 (2), 228-235, 2017 | 1 | 2017 |
| How Volkswagen Used Marketing to Regain Its Brand Image After the Cheating Emission Scandal: A Case Study RD Odugu, A Duttagupta, S Verma, T Kumar ECS Transactions 107 (1), 12985, 2022 | | 2022 |
| To Study the Impact of Urban Tourism on Sustainable Urban Development in the State of West Bengal S Roy, A DuttaGupta, M Poddar 3rd International Conference on Management and Business Practices (ICMBP …, 2019 | | 2019 |
| To Study the Various Styles of Consumer Buying Behaviour of Young Adults In Online Shopping: A Study In West Bengal A DuttaGupta, M Poddar 3rd International Conference on Management and Business Practices (ICMBP 2019), 2019 | | 2019 |
| To study the factors affecting Impulsive Buying Behaviour in E-Retail Consumers of West Bengal. A DuttaGupta, M Poddar 2nd International Conference on Management and Business Practices (ICMBP 2018), 2018 | | 2018 |
| To study the Factors impacting Impulsive Buying Behaviour amongst adolescent children in Kolkata. A DuttaGupta, M Poddar Bhavishya - International Conference on Management, Healthcare and Media 2018, 2018 | | 2018 |
| To Study the Factors Affecting Compulsive Buying Behaviour: A Study in West Bengal A DuttaGupta, M Poddar International Journal of Research & Analytical Reviews 5 (4), 744-752, 2018 | | 2018 |
| To Study the Factors affecting Compulsive Buying Behaviour on E-Retail: A West Bengal Perspective A DuttaGupta, M Poddar Fifth Pan IIM World Management Conference 1 (1), 356-370, 2017 | | 2017 |
| Ethical & Monetary Impact of Paid Product Reviews in Indian Online Industry A Duttagupta | | |
Dr Rama Devi OduguProfessor, Department of AI&DS, Lakireddy Bali Reddy College of Engineering(A)E-mail megerősítve itt: lbrce.ac.in