| Enhancing brand relationship performance through customer participation and value creation in social media brand communities J Carlson, J Wyllie, MM Rahman, R Voola Journal of Retailing and Consumer Services 50, 333-341, 2019 | 281 | 2019 |
| Theories informing eHealth implementation: systematic review and typology classification M Heinsch, J Wyllie, J Carlson, H Wells, C Tickner, F Kay-Lambkin Journal of Medical Internet Research 23 (5), e18500, 2021 | 102 | 2021 |
| Engaging gen Y customers in online brand communities: A cross-national assessment J Carlson, SM Rahman, MM Rahman, J Wyllie, R Voola International Journal of Information Management 56, 102252, 2021 | 87 | 2021 |
| Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness J Wyllie, J Carlson, PJ Rosenberger III Journal of Marketing Management 30 (7-8), 697-718, 2014 | 54 | 2014 |
| Families and food: exploring food well-being in poverty AP Voola, R Voola, J Wyllie, J Carlson, S Sridharan European Journal of Marketing 52 (12), 2423-2448, 2018 | 53 | 2018 |
| Healthy kids: Examining the effect of message framing and polarity on children's attitudes and behavioral intentions J Wyllie, S Baxter, A Kulczynski Journal of Advertising 44 (2), 140-150, 2015 | 43 | 2015 |
| Consumer collecting behaviour: A systematic review and future research agenda C Lee, S Brennan, J Wyllie International Journal of Consumer Studies 46 (5), 2020-2040, 2022 | 22 | 2022 |
| An examination of not-for-profit stakeholder networks for relationship management: a small-scale analysis on social media J Wyllie, B Lucas, J Carlson, B Kitchens, B Kozary, M Zaki PloS one 11 (10), e0163914, 2016 | 22 | 2016 |
| Does sexual-stimuli intensity and sexual self-schema influence female consumers’ reactions toward sexualised advertising? An Australian perspective J Wyllie, J Carlson, PJ Rosenberger III Australasian Marketing Journal 23 (3), 188-195, 2015 | 21 | 2015 |
| eHealth services and SDG3: increasing the capacity of care J Wyllie, J Carlson, M Heinsch, F Kay-Lambkin, A McCoy Australasian Marketing Journal 30 (2), 131-141, 2022 | 13 | 2022 |
| Scroll, Stop, Shop: Decoding impulsive buying in social commerce HA Moghddam, J Carlson, J Wyllie, SM Rahman Journal of Business Research 182, 114776, 2024 | 10 | 2024 |
| To follow the yellow brick road: exploring the journey to mental well-being consumption J Wyllie, J Carlson Journal of Marketing Management 34 (17-18), 1557-1586, 2018 | 8 | 2018 |
| Advancing food well-being in poverty through intersectionality F Ashik, A Voola, R Voola, J Carlson, J Wyllie Australasian Marketing Journal 30 (4), 278-287, 2022 | 7 | 2022 |
| Transformational learning approach to embedding UN Sustainable Development Goal 1: No Poverty, in business curricula R Voola, J Wyllie, J Carlson Social Business 8 (4), 369-385, 2018 | 7 | 2018 |
| Consumer Vulnerability: Advancing a Multidisciplinary Perspective of Vulnerability. J Wyllie, J Carlson, R Voola, T Sourdin Social Business 9 (1), 2019 | 2 | 2019 |
| Examining word association networks: A cross-country comparison of women’s perceptions of HPV testing and vaccination BC Schmid, J Carlson, GA Rezniczek, J Wyllie, K Jaaback, F Vencovsky Plos one 12 (10), e0185669, 2017 | 2 | 2017 |
| A small-scale analysis of health service stakeholder networks: Insights from social media J Wyllie, B Lucas, B Kitchens, B Kozary, M Zaki, J Carlson Cambridge Service Alliance, University of Cambridge, 2016 | 2 | 2016 |
| Eye-opening! Exploring uncertainty marketing through hedonic blind box collectibles C Lee, J Wyllie, S Brennan Journal of Retailing and Consumer Services 82, 104127, 2025 | 1 | 2025 |
| Implementing digital interventions for co-occurring mental health and alcohol and other drug use problems in health and community settings: A study protocol for the eCliPSE … M Heinsch, H Wells, C Tickner, D Sampson, J Rich, J Carlson, M Teesson, ... | 1 | 2024 |
| An Abstract: Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking J Wyllie, J Carlson, MM Rahman Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
Jamie CarlsonProfessor in Marketing, University of NewcastleE-mail megerősítve itt: newcastle.edu.au