| Flow theory and online marketing outcomes: A critical literature review DR Obadă Procedia Economics and Finance 6, 550-561, 2013 | 93 | 2013 |
| Sharing fake news about brands on social media: a new conceptual model based on flow theory R Obadă | 57 | 2019 |
| Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line C Grădinaru, DR Obadă, IA Grădinaru, DC Dabija Sustainability 14 (21), 1-23, 2022 | 47 | 2022 |
| “In flow”! why do users share fake news about environmentally friendly brands on social media? DR Obadă, DC Dabija International Journal of Environmental Research and Public Health 19 (8), 4861, 2022 | 46 | 2022 |
| Measuring perceived service quality offline vs. online: a new PeSQ conceptual model OD Rareş Procedia Economics and Finance 15, 538-551, 2014 | 46 | 2014 |
| Reactive public relations strategies for managing fake news in the online environment GI Farte, DR Obada | 41 | 2018 |
| Multimodality as a premise for inducing online flow on a brand website: A social semiotic approach O Culache, DR Obadă Procedia-Social and Behavioral Sciences 149, 261-268, 2014 | 32 | 2014 |
| Online flow experience and perceived quality of a brand website: InPascani. ro Case Study DR Obadă Procedia-Social and Behavioral Sciences 149, 673-679, 2014 | 32 | 2014 |
| The Mediation Effects of Social Media Usage and Sharing Fake News about Companies DR Obadă, DC Dabija Behavioral Sciences 12 (10), 372, 2022 | 23 | 2022 |
| The effects of fake news on consumers’ brand trust: An exploratory study in the food security context GI Fârte, DR Obadă Romanian Journal of Communication and Public Relations 23 (3), 47-61, 2021 | 22 | 2021 |
| In flow DR Obada, DC Dabija why do users share fake news about environmentally friendly brands on social …, 2022 | 10 | 2022 |
| Impactul stării de flux din mediul on-line asupra calităţii percepute a unui site web de brand R Obadă | 5 | 2015 |
| Principiile și managementul relațiilor publice DR Obadă, GI Fârte Editura Tritonic: Bucureşti., 2024 | 3 | 2024 |
| Pretesting flow questionnaire design using eye-tracking: an exploratory study DR Obadă | 3 | 2021 |
| Exploring the mediating role of perceived quality between online flow and customer’s online purchase intention on a restaurant e-commerce website R Obadă | 3 | 2014 |
| In flow!” why do users share fake news about environmentally friendly brands on social media?” DR Obada, DC Dabija International Journal of Environmental Research and Public Health 19 (8), 4861, 2022 | 2 | 2022 |
| Predictors of social media users’ intention to donate online towards international NGOs in the fake news era DR Obadă, DC Dabija, V Câmpian Humanities and Social Sciences Communications 11 (1), 1-12, 2024 | 1 | 2024 |
| Consumer perception towards electronic products from recycled components in the current geopolitical context: A structural equation modelling approach DR Obadă, DC Dabija, GI Fârte Heliyon 10 (4), 2024 | 1 | 2024 |
| Can Fake News About Companies Lead to an Increased Social Media Usage? An Empirical Investigation DR Obadă, DC Dabija 8th BASIQ International Conference on New Trends in Sustainable Business and …, 2022 | 1 | 2022 |
| Building corporate immunity: how do companies increase their resilience to negative information in the environment of fake news? GI Fârte, DR Obadă, AN Gherguț-Babii, DC Dabija Journal of Research in Interactive Marketing, 2025 | | 2025 |
Dan-Cristian DabijaMarketing Professor, Babeș-Bolyai UniversityE-mail megerősítve itt: econ.ubbcluj.ro