| SPSS kutatási és adatelemzési kézikönyv S László, M Ariel, P Tamás Alinea, 2007 | 1381* | 2007 |
| A new perspective on market dynamics: Market plasticity and the stability–fluidity dialectics S Nenonen, H Kjellberg, J Pels, L Cheung, S Lindeman, C Mele, L Sajtos, ... Marketing Theory 14 (3), 269-289, 2014 | 185 | 2014 |
| The strategic role of relational capabilities in the business-to-business service profit chain V Theoharakis, L Sajtos, G Hooley Industrial marketing management 38 (8), 914-924, 2009 | 157 | 2009 |
| Impact of service failure: The protective layer of customer relationships L Sajtos, RJ Brodie, J Whittome Journal of Service Research 13 (2), 216-229, 2010 | 156 | 2010 |
| Challenges and opportunities for marketing scholars in times of the fourth industrial revolution M Krafft, L Sajtos, M Haenlein Journal of Interactive Marketing 51 (1), 1-8, 2020 | 108 | 2020 |
| The dual mechanism of sales capabilities in influencing organizational performance P Guenzi, L Sajtos, G Troilo Journal of Business Research 69 (9), 3707-3713, 2016 | 80 | 2016 |
| Fogyasztói elégedettség Á Hofmeister-Tóth, J Simon, L Sajtos Alinea Kiadó, Budapest, 47-64, 2003 | 74 | 2003 |
| It is all in good humor? Examining the impact of salesperson evaluations of leader humor on salesperson job satisfaction and job stress P Guenzi, D Rangarajan, NN Chaker, L Sajtos Journal of personal selling & sales management 39 (4), 352-369, 2019 | 69 | 2019 |
| Do consumers trust mobile service advertising? R Davis, L Sajtos, AA Chaudhri Contemporary Management Research 7 (4), 2011 | 60 | 2011 |
| Measuring consumer interactivity in response to campaigns coupling mobile and television media R Davis, L Sajtos Journal of Advertising Research 48 (3), 375-391, 2008 | 59 | 2008 |
| Image, brand relationships and customer value: Exploring the moderating role of advertising spending-and labour-intensity in customer loyalty L Sajtos, H Kreis, R Brodie Journal of Service Theory and Practice 25 (1), 51-74, 2015 | 50 | 2015 |
| ANYTIME, ANYWHERE: MEASURING THE UBIQUITOUS CONSUMER'S IMPULSE PURCHASE BEHAVIOR. R Davis, L Sajtos International Journal of Mobile Marketing 4 (1), 2009 | 50 | 2009 |
| Employee-(ro) bot collaboration in service: an interdependence perspective KBQ Le, L Sajtos, KV Fernandez Journal of Service Management 34 (2), 176-207, 2023 | 49 | 2023 |
| Brand love: Corroborating evidence across four continents L Sajtos, JT Cao, JA Espinosa, I Phau, P Rossi, B Sung, B Voyer Journal of Business Research 126, 591-604, 2021 | 45 | 2021 |
| Boundary objects for institutional work across service ecosystems L Sajtos, M Kleinaltenkamp, J Harrison Journal of Service Management 29 (4), 615-640, 2018 | 45 | 2018 |
| A vállalati marketingteljesítmény értékelésének többdimenziós megközelítése és alkalmazása a Magyarországon működő vállalatok körében L Sajtos Budapesti Corvinus Egyetem, 2006 | 44 | 2006 |
| Does the reward match the effort for loyalty program members? PJ Danaher, L Sajtos, TS Danaher Journal of Retailing and Consumer Services 32, 23-31, 2016 | 40 | 2016 |
| Tactical use of rewards to enhance loyalty program effectiveness PJ Danaher, L Sajtos, TS Danaher International Journal of Research in Marketing 37 (3), 505-520, 2020 | 36 | 2020 |
| SPSS research and data analysis manual L Sajtos, A Mitev Alinea: Budapest, Hungary, 2007 | 26 | 2007 |
| Mitev L Sajtos Ariel: SPSS Kutatási és adatelemzési kézikönyv, Alinea Kiadó, Budapest, 29, 2007 | 26 | 2007 |