Anthony Patterson

Hivatkozott rá

	Összes	2020 óta
Hivatkozások	3111	1575
h-index	27	18
i10-index	45	33

380

190

285

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Társszerzők

Rachel AshmanReader in Marketing, University of LiverpoolE-mail megerősítve itt: liverpool.ac.uk
Steve BaronProfessor of MarketingE-mail megerősítve itt: liv.ac.uk
Robert V. KozinetsProfessor, University of Southern CaliforniaE-mail megerősítve itt: usc.edu
Liz ParsonsProfessor of Marketing University of LiverpoolE-mail megerősítve itt: liverpool.ac.uk
gary warnabyProfessor of Retailing and Markeitng, Manchester Metropolitan UniversityE-mail megerősítve itt: mmu.ac.uk
klara scheurenbrandAssistant Professor of MarketingE-mail megerősítve itt: essca.fr
Vignesh YoganathanProfessor of Marketing at Aston UniversityE-mail megerősítve itt: aston.ac.uk
Fraser McLeayUniversity of Sheffield Management SchoolE-mail megerősítve itt: sheffield.ac.uk
Victoria-Sophie OsburgAssociate Professor of Marketing, Montpellier Business SchoolE-mail megerősítve itt: montpellier-bs.com
roger maullUniversity of ExeterE-mail megerősítve itt: exeter.ac.uk
Scott MillsSenior Lecturer in Marketing, Nottingham Business School, Nottingham Trent UniversityE-mail megerősítve itt: ntu.ac.uk
Markus WohlfeilSenior Lecturer in Marketing, De Montfort UniversityE-mail megerősítve itt: dmu.ac.uk
Prof Benedetta CappelliniUniversity of DurhamE-mail megerősítve itt: durham.ac.uk
Catherine WilkinsonLiverpool John Moores UniversityE-mail megerősítve itt: ljmu.ac.uk
Steve GouldProfessor of Marketing, Baruch CollegeE-mail megerősítve itt: baruch.cuny.edu
Pauline MaclaranProfessor of Marketing & Consumer ResearchE-mail megerősítve itt: rhul.ac.uk
Lorna StevensUniversity of BathE-mail megerősítve itt: bath.ac.uk
Caroline GatrellProfessor of Management Studies, Lancaster University Management SchoolE-mail megerősítve itt: lancaster.ac.uk
James M. CroninLancaster University Management SchoolE-mail megerősítve itt: lancaster.ac.uk
Jimmy HillNational College of IrelandE-mail megerősítve itt: ncirl.ie

Követés

Anthony Patterson

Professor of Marketing, Lancaster University

E-mail megerősítve itt: lancaster.ac.uk - Kezdőlap

Marketing Consumer Research Consumption


Cím Rendezés hivatkozások szerint Rendezés év szerint Rendezés cím szerint	Hivatkozott rá Hivatkozott rá	Év
Networks of Desire: How Technology Increases Our Passion to Consume R Kozinets, A Patterson, R Ashman Journal of Consumer Research 43, 659-682, 2017	458	2017
Beyond technology acceptance: understanding consumer practice S Baron, A Patterson, K Harris International journal of service industry management, 2006	276	2006
Social-networkers of the world, unite and take over: A meta-introspective perspective on the Facebook brand A Patterson Journal of Business Research, 2012	274	2012
Replaced by a Robot: Service Implications in the Age of the Machine F McLeay, VS Osburg, V Yoganathan, A Patterson Journal of Service Research 24 (1), 104-121, 2021	233	2021
Processes, relationships, settings, products and consumers: the case for qualitative diary research A Patterson Qualitative Market Research: An International Journal, 2005	175	2005
Feed people first: A service ecosystem perspective on innovative food waste reduction S Baron, A Patterson, R Maull, GC Warnaby Journal of Service Research, 2017	137	2017
‘Don't forget to like, share and subscribe’: Digital autopreneurs in a neoliberal world R Ashman, A Patterson, S Brown Journal of Business Research 92, 474-483, 2018	128	2018
Selling stories: Harry Potter and the marketing plot S Brown, A Patterson Psychology & Marketing 27 (6), 541-556, 2010	115	2010
Imagining marketing: art, aesthetics, and the avant-garde S Brown, A Patterson Routledge, 2000	107	2000
Knick-knack paddy-whack, give a pub a theme S Brown, A Patterson Journal of Marketing Management 16 (6), 647-662, 2000	94	2000
How to create an influential anthropomorphic mascot: Literary musings on marketing, make-believe, and meerkats A Patterson, Y Khogeer, J Hodgson Journal of marketing management 29 (1-2), 69-85, 2013	93	2013
Harry Potter and the service-dominant logic of marketing: A cautionary tale S Brown, A Patterson Journal of marketing management 25 (5-6), 519-533, 2009	69	2009
Deviant employees and dreadful service encounters: customer tales of discord and distrust A Patterson, S Baron Journal of Services Marketing, 2010	64	2010
Cycling into headwinds: Analyzing practices that inhibit sustainability K Scheurenbrand, E Parsons, B Cappellini, A Patterson Journal of Public Policy & Marketing 37 (2), 227-244, 2018	57	2018
Chronicles of 'customer experience': the downfall of Lewis's foretold A Patterson, J Hodgson, J Shi Journal of Marketing Management 24 (1-2), 29-45, 2008	54	2008
Service-dominant logic: marketing research implications and opportunities S Baron, A Patterson, G Warnaby, K Harris Journal of Customer Behaviour 9 (3), 253-264, 2010	50	2010
Figments for sale: marketing, imagination and the artistic imperative S Brown, A Patterson	49	2000
Strangers in the night: speeddating, CCI and service businesses S Baron, A Patterson, K Harris, J Hodgson Service Business 1, 211-232, 2007	48	2007
The allure of celebrities: unpacking their polysemic consumer appeal M Wohlfeil, A Patterson, SJ Gould European Journal of Marketing 53 (10), 2025-2053, 2019	38	2019
No tale, no sale: a novel approach to marketing communication A Patterson, S Brown The Marketing Review 5 (4), 315-328, 2005	38	2005

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