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| Leaving something for the imagination: The effect of visual concealment on preferences J Sevilla, RJ Meyer Journal of Marketing 84 (4), 109-126, 2020 | 47 | 2020 |
| Anticipation of future variety reduces satiation from current experiences J Sevilla, J Zhang, BE Kahn Journal of Marketing Research 53 (6), 954-968, 2016 | 46 | 2016 |
| Product entitativity: How the presence of product replicates increases perceived and actual product efficacy N Vanbergen, C Irmak, J Sevilla Journal of Consumer Research 47 (2), 192-214, 2020 | 41 | 2020 |
| Symbolically simple: How simple packaging design influences willingness to pay for consumable products LAN Ton, RK Smith, J Sevilla Journal of Marketing 88 (2), 121-140, 2024 | 32 | 2024 |
| Scarce foods are perceived as having more calories A Salerno, J Sevilla Journal of Consumer Psychology 29 (3), 472-482, 2019 | 32 | 2019 |
| Format neglect: How the use of numerical versus percentage rank claims influences consumer judgments J Sevilla, MS Isaac, R Bagchi Journal of Marketing 82 (6), 150-164, 2018 | 24 | 2018 |
| The design communication assessment scale (DCAS): Assessing and adjusting the effectiveness of product design communications KL Sample, J Hulland, J Sevilla, LI Labrecque Journal of Marketing Research 61 (1), 27-48, 2024 | 14 | 2024 |
| When it's what's outside that matters: Recent findings on product and packaging design J Sevilla ACR North American Advances, 2012 | 8 | 2012 |
| The commission effect: Framing affects perceived magnitude of identical payouts. MS Isaac, J Sevilla, R Bagchi Journal of Experimental Psychology: Applied 30 (1), 187, 2024 | 3 | 2024 |
| Does serving vegetables in partitioned portions promote vegetable consumption? J Rajbhandari-Thapa, J Sevilla Food Quality and Preference 78, 103750, 2019 | 3 | 2019 |
| Psychological determinants of satiation and its recovery: Perceived scarcity, future consumption and other research directions J Sevilla University of Miami, 2013 | 3 | 2013 |
| The easy addendum effect: When doing more seems less effortful. EY Lai, J Sevilla, MS Isaac, R Bagchi Journal of Applied Psychology 108 (12), 2040, 2023 | 2 | 2023 |
| Morality and Continuity Authenticity Trade-offs in the Removal of Unethical Founders LAN Ton, RK Smith, J Sevilla Journal of the Association for Consumer Research 10 (1), 36-46, 2025 | 1 | 2025 |
| Mixed Couples, Mixed Attitudes: How Interracial Couples' Representation Influences Brand Outcomes N Davis, RK Smith, J Sevilla Advances in Consumer Research 51, 228-231, 2023 | 1 | 2023 |
| Purity Packaging: How and When Simple Packaging Designs Enhance Product Evaluations and Choice LA Ton, R Smith, J Sevilla Advances in Consumer Research 48, 735-737, 2020 | 1 | 2020 |
| The Product-To-Space Ratio Effect: Space Influences Perceptions Of Scarcity And Product Preference J Sevilla, C Townsend ACR North American Advances, 2013 | 1 | 2013 |
