Követés
Stefan Markovic
Stefan Markovic
Full Professor & Head of Department of Marketing, NEOMA Business School
E-mail megerősítve itt: neoma-bs.fr - Kezdőlap
Cím
Hivatkozott rá
Hivatkozott rá
Év
How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy
O Iglesias, S Markovic, J Rialp
Journal of Business Research 96, 343-354, 2019
7052019
Co-creation: A key link between corporate social responsibility, customer trust, and customer loyalty
O Iglesias, S Markovic, M Bagherzadeh, JJ Singh
Journal of Business Ethics 163 (1), 151-166, 2020
6632020
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? Analyzing the roles of empathy, affective commitment, and perceived …
S Markovic, O Iglesias, JJ Singh, V Sierra
Journal of Business Ethics 148 (4), 721-740, 2018
4102018
Do customer perceptions of corporate services brand ethicality improve brand equity? Considering the roles of brand heritage, brand image, and recognition benefits
O Iglesias, S Markovic, JJ Singh, V Sierra
Journal of Business Ethics 154 (2), 441-459, 2019
3302019
How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation
S Markovic, M Bagherzadeh
Journal of Business Research 88, 173-186, 2018
2662018
Corporate brand identity co-creation in business-to-business contexts
O Iglesias, P Landgraf, N Ind, S Markovic, N Koporcic
Industrial Marketing Management 85, 32-43, 2020
2272020
Business-to-business open innovation: COVID-19 lessons for small and medium-sized enterprises from emerging markets
S Markovic, N Koporcic, M Arslanagic-Kalajdzic, S Kadic-Maglajlic, ...
Technological Forecasting and Social Change 170, 120883, 2021
2032021
The co-creation continuum: From tactical market research tool to strategic collaborative innovation method
N Ind, O Iglesias, S Markovic
Journal of Brand Management 24 (4), 310-321, 2017
1952017
Does ethical image build equity in corporate services brands? The influence of customer perceived ethicality on affect, perceived quality, and equity
V Sierra, O Iglesias, S Markovic, JJ Singh
Journal of Business Ethics 144 (3), 661-676, 2017
1882017
How does outside-in open innovation influence innovation performance? Analyzing the mediating roles of knowledge sharing and innovation strategy
M Bagherzadeh, S Markovic, J Cheng, W Vanhaverbeke
IEEE Transactions on Engineering Management 67 (3), 740-753, 2019
1552019
Managing open innovation: A project-level perspective
M Bagherzadeh, S Markovic, M Bogers
IEEE Transactions on Engineering Management 68 (1), 301-316, 2019
1032019
Priorities when selecting business partners for service innovation: The contingency role of product innovation
S Markovic, M Jovanovic, M Bagherzadeh, C Sancha, M Sarafinovska, ...
Industrial Marketing Management 88, 378-388, 2020
692020
Managing the challenges of business-to-business open innovation in complex projects: A multi-stage process model
A Gurca, M Bagherzadeh, S Markovic, N Koporcic
Industrial Marketing Management 94, 202-215, 2021
672021
The CSR imperative: How CSR influences word-of-mouth considering the roles of authenticity and alternative attractiveness
S Markovic, O Iglesias, Y Qiu, M Bagherzadeh
Business & Society 61 (7), 1773-1803, 2022
512022
Managing business-to-business open innovation: a project-level approach
S Markovic, M Bagherzadeh, W Vanhaverbeke, M Bogers
Industrial Marketing Management 94, 159-163, 2021
452021
How to build a conscientious corporate brand together with business partners: A case study of Unilever
O Iglesias, M Mingione, N Ind, S Markovic
Industrial Marketing Management 109, 1-13, 2023
412023
Business-to-business marketing research: Assessing readability and discussing relevance to practitioners
O Dziubaniuk, W Barner-Rasmussen, N Koporcic, M Ivanova-Gongne, ...
Industrial Marketing Management 92, 217-231, 2021
302021
Do not miss the boat to outside-in open innovation: Enable your employees
S Markovic, M Bagherzadeh, A Dubiel, J Cheng, W Vanhaverbeke
Industrial Marketing Management 91, 152-161, 2020
302020
Let me choose what I want: The influence of incentive choice flexibility on the quality of crowdsourcing solutions to innovation problems
EN Moghaddam, A Aliahmadi, M Bagherzadeh, S Markovic, M Micevski, ...
Technovation 120, 102679, 2023
252023
The SDGs: A change agenda shaping the future of business and humanity at large
D Jamali, R Barkemeyer, G Samara, S Markovic
Business Ethics, the Environment & Responsibility 31 (4), 899-903, 2022
222022
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