| The influence of e-banking service quality on customer loyalty: A moderated mediation approach A Shankar, C Jebarajakirthy International Journal of Bank Marketing 37 (5), 1119-1142, 2019 | 528 | 2019 |
| How do electronic word of mouth practices contribute to mobile banking adoption? A Shankar, C Jebarajakirthy, M Ashaduzzaman Journal of Retailing and Consumer Services 52, 101920, 2020 | 341 | 2020 |
| How psychological and contextual factors contribute to travelers’ propensity to choose green hotels? R Yadav, MS Balaji, C Jebarajakirthy International Journal of Hospitality Management 77, 385-395, 2019 | 271 | 2019 |
| Impact of online convenience on mobile banking adoption intention: A moderated mediation approach C Jebarajakirthy, A Shankar Journal of Retailing and Consumer Services 58, 102323, 2021 | 259 | 2021 |
| Internet service providers' service quality and its effect on customer loyalty of different usage patterns TN Quach, P Thaichon, C Jebarajakirthy Journal of Retailing and Consumer services 29, 104-113, 2016 | 174 | 2016 |
| The influence of relationship marketing orientation on brand equity in banks D Yoganathan, C Jebarajakirthy, P Thaichon Journal of Retailing and Consumer Services 26, 14-22, 2015 | 172 | 2015 |
| Impulse buying: A systematic literature review and future research directions A Redine, S Deshpande, C Jebarajakirthy, J Surachartkumtonkun International Journal of Consumer Studies 47 (1), 3-41, 2023 | 160 | 2023 |
| Mobile advertising: A systematic literature review and future research agenda C Jebarajakirthy, HI Maseeh, Z Morshed, A Shankar, D Arli, R Pentecost International Journal of Consumer Studies 45 (6), 1258-1291, 2021 | 160 | 2021 |
| Online food delivery: A systematic synthesis of literature and a framework development A Shankar, C Jebarajakirthy, P Nayal, HI Maseeh, A Kumar, A Sivapalan International Journal of Hospitality Management 104, 103240, 2022 | 158 | 2022 |
| Effectiveness of travel social media influencers: A case of eco-friendly hotels PS Kapoor, MS Balaji, Y Jiang, C Jebarajakirthy Journal of travel research 61 (5), 1138-1155, 2022 | 149 | 2022 |
| Uncovering the roles of retail brand experience and brand love in the apparel industry: Non-linear structural equation modelling approach SR Nikhashemi, C Jebarajakirthy, K Nusair Journal of Retailing and Consumer Services 48, 122-135, 2019 | 144 | 2019 |
| Privacy concerns in e‐commerce: A multilevel meta‐analysis HI Maseeh, C Jebarajakirthy, R Pentecost, D Arli, S Weaven, ... Psychology & Marketing 38 (10), 1779-1798, 2021 | 135 | 2021 |
| An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context H Islam, C Jebarajakirthy, A Shankar Journal of Strategic Marketing 29 (2), 117-140, 2021 | 124 | 2021 |
| Value co-creation: a review of literature and future research agenda V Saha, P Goyal, C Jebarajakirthy Journal of Business & Industrial Marketing 37 (3), 612-628, 2022 | 119 | 2022 |
| Aspirational consumption at the bottom of pyramid: A review of literature and future research directions A Srivastava, S Mukherjee, C Jebarajakirthy Journal of Business Research 110, 246-259, 2020 | 108 | 2020 |
| An application of retailing service quality practices influencing customer loyalty toward retailers A Sivapalan, C Jebarajakirthy Marketing Intelligence & Planning 35 (7), 842-857, 2017 | 101 | 2017 |
| The effects of service quality on internet service provider customers’ behaviour: A mixed methods study TN Quach, C Jebarajakirthy, P Thaichon Asia Pacific Journal of Marketing and Logistics 28 (3), 435-463, 2016 | 85 | 2016 |
| Understanding undergraduates’ money management behaviour: a study beyond financial literacy J Bamforth, C Jebarajakirthy, G Geursen International Journal of Bank Marketing 36 (7), 1285-1310, 2018 | 84 | 2018 |
| Exploring mobile banking service quality: a qualitative approach A Shankar, B Datta, C Jebarajakirthy, S Mukherjee Services Marketing Quarterly 41 (2), 182-204, 2020 | 81 | 2020 |
| Artificial intelligence in marketing: A meta‐analytic review P Mehta, C Jebarajakirthy, HI Maseeh, A Anubha, R Saha, K Dhanda Psychology & Marketing 39 (11), 2013-2038, 2022 | 78 | 2022 |
