| Product placement in movies: The effect of prominence and mode on audience recall PB Gupta, KR Lord Journal of Current Issues & Research in Advertising 20 (1), 47-59, 1998 | 1207 | 1998 |
| Consumers' perceptions of the ethics and acceptability of product placements in movies: Product category and individual differences PB Gupta, SJ Gould Journal of Current Issues & Research in Advertising 19 (1), 37-50, 1997 | 709 | 1997 |
| Product placements in movies: A cross-cultural analysis of Austrian, French and American consumers' attitudes toward this emerging, international promotional medium SJ Gould, PB Gupta, S Grabner-Kräuter Journal of advertising 29 (4), 41-58, 2000 | 478 | 2000 |
| Viewers' evaluations of product placements in movies: Public policy issues and managerial implications PB Gupta, SK Balasubramanian, ML Klassen Journal of Current Issues & Research in Advertising 22 (2), 41-52, 2000 | 316 | 2000 |
| “To pirate or not to pirate”: A comparative study of the ethical versus other influences on the consumer’s software acquisition-mode decision PB Gupta, SJ Gould, B Pola Journal of Business Ethics 55 (3), 255-274, 2004 | 230 | 2004 |
| “To buy or to pirate”: The matrix of music consumers' acquisition-mode decision-making JR Coyle, SJ Gould, P Gupta, R Gupta Journal of Business Research 62 (10), 1031-1037, 2009 | 202 | 2009 |
| Information search and efficiency of consumer choices of new cars: Country-of-origin effects P Chao, PB Gupta International Marketing Review 12 (6), 47-59, 1995 | 124 | 1995 |
| Recall of products placed as prizes versus commercials in game shows PB Gupta, SJ Gould Journal of Current Issues & Research in Advertising 29 (1), 43-53, 2007 | 101 | 2007 |
| " COME ON DOWN": How Consumers View Game Shows and the Products Placed in Them SJ Gould, PB Gupta Journal of Advertising 35 (1), 65-81, 2006 | 95 | 2006 |
| An exploration of student satisfaction with internship experiences in marketing P Gupta, DJ Burns, JS Schiferl | 94 | 2010 |
| Traditional master of business administration (MBA) versus the MBA with specialization: A disconnection between what business schools offer and what employers seek PB Gupta, PM Saunders, J Smith Journal of Education for business 82 (6), 307-312, 2007 | 69 | 2007 |
| On the interpretation of price-quality relations BT Ratchford, P Gupta Journal of Consumer Policy 13 (4), 389-411, 1990 | 51 | 1990 |
| Response of buying-center participants to B2B product placements KR Lord, PB Gupta Journal of Business & Industrial Marketing 25 (3), 188-195, 2010 | 46 | 2010 |
| Let them play! Active learning in a virtual world SZ Schiller, K Goodrich, PB Gupta Information Systems Management 30 (1), 50-62, 2013 | 25 | 2013 |
| Texting While Driving: An Empirical Investigation of Students’ Attitudes and Behaviors PB Gupta, DJ Burns, H Boyd Information systems management 33 (1), 88-101, 2016 | 20 | 2016 |
| Estimating the efficiency of consumer choices of new automobiles P Gupta, BT Ratchford Journal of economic psychology 13 (3), 375-397, 1992 | 20 | 1992 |
| Comparison shopping on the internet M Klassen, P Gupta, MP Bunker International Journal of Business Information Systems 4 (5), 564-580, 2009 | 19 | 2009 |
| IDENTIFICATION OF DETERMINANT ATTRIBUTES OF AUTOMOBILES: OBJECTIVE ANALOGUES OF PERCEPTUAL CONSTRUCTS. PB Gupta, KR Lord Journal of Marketing Management (10711988) 5 (1), 1995 | 18 | 1995 |
| Survey of pharmacists: impact of the generic drug scandal and implications for marketing generic drugs PB Gupta Health marketing quarterly 13 (3), 109-120, 1996 | 16 | 1996 |
| On estimating market efficiency BT Ratchford, P Gupta Journal of Consumer Policy 15 (3), 275-293, 1992 | 16 | 1992 |
