| Social media influencer (SMI) as a human brand–a need fulfillment perspective AZ Malik, S Thapa, AK Paswan Journal of Product & Brand Management, 2023 | 70 | 2023 |
| How isolation leads to purchasing luxury brands: the moderating effects of COVID-19 anxiety and social capital S Thapa, F Guzmán, AK Paswan Journal of Product & Brand Management 31 (6), 984-1001, 2022 | 33 | 2022 |
| We are just 10 feet away! How does location-based advertising affect consumer-brand engagement? S Thapa, F Guzmán, A Paswan Journal of Business Research 172, 114425, 2024 | 10 | 2024 |
| Franchising: a signaling perspective S Panda, S Thapa, AK Paswan, SP Mishra Journal of Business & Industrial Marketing 38 (4), 813-827, 2023 | 9 | 2023 |
| Vaping among youth: Reasons, realization and intention to quit S Thapa, SC Pandey, S Panda, AK Paswan, A Ghimire Young Consumers 23 (4), 512-538, 2022 | 5 | 2022 |
| From engagement to retention: unveiling factors driving user engagement and continued usage of mobile trading apps S Thapa, S Panda, A Ghimire, DJ Kim Decision Support Systems 183, 114265, 2024 | 2 | 2024 |
| The power of homestay tourism in fighting social stigmas and inequities B KC, S Thapa Journal of Sustainable Tourism, 1-18, 2024 | 2 | 2024 |
| Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-Service System Selling EJ Nijssen, M Van der Borgh, D Totzek 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World …, 2020 | | 2020 |
| Changing the ‘Rhythm’of Marketing: Are We Listening? JG Fowler, J Weiser | | 2019 |
| Geo-fencing Advertising: A Literature Review and Research Agenda S Thapa Society for Marketing Advances, 638-639, 2019 | | 2019 |
Audhesh PaswanProfessor Marketing, University of North TexasEmail yang diverifikasi di unt.edu