| Exploring Consumer Sentiment on Central Bank Digital Currencies: A Twitter Analysis from 2021 to 2023 S PRODAN, DC DABIJA, L MARINCEAN International Conference on Business Excellence, 2023 | 9 | 2023 |
| Adapting the digital servuction model to Central Banks: case study: European Central Bank S Prodan, DC Dabija Administrative Sciences 13 (10), 217, 2023 | 5 | 2023 |
| The rise in popularity of central bank digital currencies. A systematic review S Prodan, P Konhäusner, DC Dabija, G Lazaroiu, L Marincean Heliyon 10 (9), 2024 | 3 | 2024 |
| Communication as a Key Performance Indicator in Employer Branding in the Context of the Social Economy—A Quantitative Study MP Heide, S Prodan, G Lazaroiu, B Kreis-Engelhardt, AM Ghigiu Behavioral Sciences 14 (4), 303, 2024 | 3 | 2024 |
| Enhancing the Attractiveness and Readability of Central Bank Reports: An Experiment S Prodan, DC Dabija BASIQ International Conference on New Trends in Sustainable Business and …, 2022 | 2 | 2022 |
| What do citizens think of central bank digital currencies in the euro context? A Twitter sentiment analysis DCD Silvana Prodan, Liana Stanca Kybernetes, 2025 | | 2025 |
| Citizen Sentiment around the imminent creation of the digital euro. A Twitter Analysis. DC Ciomag, A., Sabo, E., Stanca, L., Dabija Sabău-Popa, C.D. (Ed.). Emerging Markets Economics and Business …, 2024 | | 2024 |
| Kommunikation als KPI im Employer Branding im Kontext der Sozialwirtschaft–eine Fallstudie MP Heide, S Prodan, B Kreis-Engelhardt Journal of Media Research 17 (1), 35-60, 2024 | | 2024 |
| Central bank communication today. Can citizens be regarded as consumers? Case study. S Prodan, DC Dabija Marketing - from information to decision, 2022 | | 2022 |
| Die Reise nach Petuschki von Wenedikt Jerofejew. Analyse einer deutsch-rumänischen Übersetzung S Prodan Klausenburger Beiträge zur Germanistik - Bd. VII: Sprachgestaltung …, 2018 | | 2018 |
| ROMANIAN WRITERS ON THE RUN FROM THEIR NATIONAL IDENTITY S Prodan Mediating Globalization: Identities in Dialogue, 342, 2018 | | 2018 |
| USING SOCIAL NETWORKS AND SEARCH ENGINE OPTIMIZATION (SEO) AS AN EFFECTIVE MEANS FOR IMPROVING ONLINE COMMUNICATION S Prodan Literature, Discourses and the Power of Multicultural Dialogue, 273, 2017 | | 2017 |
| CITIZEN SENTIMENT AROUND THE IMMINENT CREATION OF THE DIGITAL EURO. A TWITTER ANALYSIS. S Prodan, AM Ciomag, EM Sabo, L Stanca, DC Dabija Emerging Markets Economics and Business. Contributions of Young Researchers, 245, 0 | | |
Dan-Cristian DabijaMarketing Professor, Babeș-Bolyai UniversityEmail yang diverifikasi di econ.ubbcluj.ro