| Consumer Behaviour: Implications for Marketing Strategy FDH Quester, P., Pettigrew, S. Rao Hill, S. Kopanidis Australia: McGraw-Hill Irwin, 2014 | 1096* | 2014 |
| A conceptual framework and propositions for the acceptance of mobile services S Rao, I Troshani Journal of theoretical and applied electronic commerce research 2 (2), 61-73, 2007 | 408 | 2007 |
| Convergent interviewing to build a theory in under‐researched areas: principles and an example investigation of Internet usage in inter‐firm relationships S Rao, C Perry Qualitative Market Research: An International Journal 6 (4), 236-247, 2003 | 369 | 2003 |
| Exploring the public sector adoption of HRIS I Troshani, C Jerram, S Rao Hill Industrial Management & Data Systems 111 (3), 470-488, 2011 | 361 | 2011 |
| Thinking about relationship marketing: where are we now? S Rao, C Perry Journal of Business & Industrial Marketing 17 (7), 598-614, 2002 | 329 | 2002 |
| Towards an understanding of consumers’ FinTech adoption: The case of Open Banking R Chan, I Troshani, S Rao Hill, A Hoffmann International Journal of Bank Marketing 40 (4), 886-917, 2022 | 210 | 2022 |
| Signalling effects of vlogger popularity on online consumers SR Hill, I Troshani, D Chandrasekar Journal of Computer Information Systems, 2020 | 176 | 2020 |
| Improving customer relationship management through database/internet marketing: a theory‐building action research project C O'Leary, S Rao, C Perry European journal of marketing 38 (3/4), 338-354, 2004 | 169 | 2004 |
| The beautiful, the cheerful, and the helpful: The effects of service employee attributes on customer satisfaction HT Keh, R Ren, SR Hill, X Li Psychology & Marketing 30 (3), 211-226, 2013 | 168 | 2013 |
| Do we trust in AI? Role of anthropomorphism and intelligence I Troshani, S Rao Hill, C Sherman, D Arthur Journal of Computer Information Systems 61 (5), 481-491, 2021 | 149 | 2021 |
| Hedonic and eudaimonic well-being outcomes from co-creation roles: a study of vulnerable customers S Sharma, J Conduit, S Rao Hill Journal of Services Marketing 31 (4/5), 397-411, 2017 | 147 | 2017 |
| Organisational capabilities for customer participation in health care service innovation S Sharma, J Conduit, S Rao Hill Australasian Marketing Journal 22 (3), 179-188, 2014 | 127 | 2014 |
| Drivers and inhibitors to XBRL adoption: A qualitative approach to build a theory in under-researched areas I Troshani, S Rao International Journal of E-Business Research (IJEBR) 3 (4), 98-111, 2007 | 104 | 2007 |
| Promoting employee wellbeing and quality service outcomes: The role of HRM practices MA Clarke, SR Hill Journal of Management & Organization 18 (5), 702-713, 2012 | 101 | 2012 |
| Factors influencing the adoption of personalisation mobile services: empirical evidence from young Australians S Rao Hill, I Troshani International Journal of Mobile Communications 8 (2), 150-168, 2010 | 84 | 2010 |
| The effect of accent of service employee on customer service evaluation S Rao Hill, A Tombs Managing Service Quality: An International Journal 21 (6), 649-666, 2011 | 76 | 2011 |
| The impact of internet use on inter-firm relationships in Australian service industries S Rao, C Perry, L Frazer Australasian Marketing Journal 11 (2), 10-22, 2003 | 75 | 2003 |
| The effect of service employees’ accent on customer reactions A Tombs, S Rao Hill European Journal of Marketing 48 (11/12), 2051-2070, 2014 | 57 | 2014 |
| Developing a service quality scale for artificial intelligence service agents N Noor, SR Hill, I Troshani European Journal of Marketing 56 (5), 1301-1336, 2022 | 55 | 2022 |
| Engagement in online communities: implications for consumer price perceptions LTV Nguyen, J Conduit, VN Lu, S Rao Hill Journal of Strategic Marketing 24 (3-4), 241-260, 2016 | 54 | 2016 |
Indrit TroshaniProfessor, Accounting Systems and Data Analytics, University of AdelaideEmail yang diverifikasi di adelaide.edu.au
