| Awareness of sponsorship and corporate image: An empirical investigation RG Javalgi, MB Traylor, AC Gross, E Lampman Journal of advertising 23 (4), 47-58, 1994 | 870 | 1994 |
| Service loyalty: implications for service providers RRG Javalgi, CR Moberg Journal of services marketing 11 (3), 165-179, 1997 | 668 | 1997 |
| Entrepreneurial orientation, marketing capabilities and performance: the moderating role of competitive intensity on Latin American International new ventures SL Martin, RRG Javalgi Journal of Business research 69 (6), 2040-2051, 2016 | 562 | 2016 |
| Entrepreneurial orientation, management commitment, and human capital: The internationalization of SMEs in India RRG Javalgi, PR Todd Journal of Business Research 64 (9), 1004-1010, 2011 | 558 | 2011 |
| An application of the consumer ethnocentrism model to French consumers RG Javalgi, VP Khare, AC Gross, RF Scherer International Business Review 14 (3), 325-344, 2005 | 514 | 2005 |
| An empirical examination of factors influencing the internationalization of service firms RRG Javalgi, DA Griffith, DS White Journal of services marketing 17 (2), 185-201, 2003 | 419 | 2003 |
| Consumer behavior in the US pleasure travel marketplace: An analysis of senior and nonsenior travelers RG Javalgi, EG Thomas, SR Rao Journal of Travel research 31 (2), 14-19, 1992 | 346 | 1992 |
| Happy employees lead to loyal patients. PM Atkins, BS Marshall, RG Javalgi Journal of health care marketing 16 (4), 1996 | 339 | 1996 |
| Marketing research, market orientation and customer relationship management: a framework and implications for service providers RRG Javalgi, CL Martin, RB Young Journal of services marketing 20 (1), 12-23, 2006 | 316 | 2006 |
| International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities D Buccieri, RG Javalgi, E Cavusgil International Business Review 29 (2), 101639, 2020 | 290 | 2020 |
| Strategic issues of e‐commerce as an alternative global distribution system R Javalgi, R Ramsey International marketing review 18 (4), 376-391, 2001 | 279 | 2001 |
| A cross-cultural analysis of the visual components of print advertising: The United States and the European Community. BD Cutler, RG Javalgi Journal of Advertising Research, 1992 | 279 | 1992 |
| Internationalization of SMEs in India: Fostering entrepreneurship by leveraging information technology PR Todd, RRG Javalgi International journal of emerging markets 2 (2), 166-180, 2007 | 277 | 2007 |
| Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation SL Martin, RG Javalgi, E Cavusgil International business review 26 (3), 527-543, 2017 | 262 | 2017 |
| Analysis of print ad features: services versus products BD Cutler, RG Javalgi Journal of Advertising Research 33 (2), 62-70, 1993 | 257 | 1993 |
| Internationalization of services: identifying the building‐blocks for future research RG Javalgi, CL Martin Journal of Services marketing 21 (6), 391-397, 2007 | 252 | 2007 |
| Strategic challenges for the marketing of services internationally RG Javalgi, DS White International Marketing Review 19 (6), 563-581, 2002 | 246 | 2002 |
| At your service! Does country of origin research apply to services? RGR Javalgi, BD Cutler, WA Winans Journal of Services marketing 15 (7), 565-582, 2001 | 243 | 2001 |
| Market orientation, strategic flexibility, and performance: implications for services providers RRG Javalgi, TW Whipple, AK Ghosh, RB Young Journal of services marketing 19 (4), 212-221, 2005 | 204 | 2005 |
| Outsourcing to emerging markets: Theoretical perspectives and policy implications RRG Javalgi, A Dixit, RF Scherer Journal of International Management 15 (2), 156-168, 2009 | 203 | 2009 |
