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Pragea Geldoffy Putra
Pragea Geldoffy Putra
Department of Marketing, University of Auckland
Email yang diverifikasi di auckland.ac.nz - Beranda
Judul
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Dikutip oleh
Tahun
Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentions
F Septianto, MSW Lee, PG Putra
Journal of Retailing and Consumer Services 58, 102317, 2021
392021
Virtual reality as an immersive projective and autodriving advancement technique
PG Putra, MSW Lee, JA Kemper
Journal of Consumer Behaviour 23 (2), 711-726, 2024
72024
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
F Septianto, A Japutra, P Putra, T Ang
International Marketing Review 40 (2), 246-264, 2023
52023
Negative Effect of Roundup Requests on Repurchase Intentions
SR Khan, F Septianto, PG Putra
Australasian Marketing Journal 30 (4), 288-296, 2022
22022
Utilizing Digital Reality in Intergenerational Research
PG Putra, KV Fernandez, MSW Lee
The Routledge Handbook of Digital Consumption, 178-189, 2022
22022
Anti-Consumption in Emerging Markets
PG Putra, MSW Lee
Anti-Consumption, 139-161, 2022
2022
The effects of marketing channel selection on brand authenticity: the role of perceived firm size
F Septianto, T Ang, A Japutra, PG Putra
2021
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