Ikuti
Charles F. Hofacker
Charles F. Hofacker
Persis Rockwood Professor of Marketing, Florida State University
Email yang diverifikasi di business.fsu.edu - Beranda
Judul
Dikutip oleh
Dikutip oleh
Tahun
Measuring consumer innovativeness
RE Goldsmith, CF Hofacker
Journal of the academy of marketing science 19, 209-221, 1991
24371991
Mobile marketing in the retailing environment: current insights and future research avenues
V Shankar, A Venkatesh, C Hofacker, P Naik
Journal of interactive marketing 24 (2), 111-120, 2010
10682010
Technological disruptions in services: lessons from tourism and hospitality
D Buhalis, T Harwood, V Bogicevic, G Viglia, S Beldona, C Hofacker
Journal of service management 30 (4), 484-506, 2019
10162019
Gamification and mobile marketing effectiveness
CF Hofacker, K De Ruyter, NH Lurie, P Manchanda, J Donaldson
Journal of Interactive Marketing 34 (1), 25-36, 2016
7292016
Consumer power: Evolution in the digital age
LI Labrecque, J Vor Dem Esche, C Mathwick, TP Novak, CF Hofacker
Journal of interactive marketing 27 (4), 257-269, 2013
6212013
Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies
T Hennig-Thurau, CF Hofacker, B Bloching
Journal of interactive marketing 27 (4), 237-241, 2013
4902013
Brave new world? On AI and the management of customer relationships
B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ...
Journal of Interactive Marketing 51 (1), 44-56, 2020
4042020
The influence of personality on active and passive use of social networking sites
M Pagani, CF Hofacker, RE Goldsmith
Psychology & Marketing 28 (5), 441-456, 2011
3762011
Dawning of the age of robots in hospitality and tourism: Challenges for teaching and research
J Murphy, C Hofacker, U Gretzel
European Journal of Tourism Research 15 (2017), 104-111, 2017
3582017
Big data and consumer behavior: Imminent opportunities
CF Hofacker, EC Malthouse, F Sultan
Journal of consumer marketing 33 (2), 89-97, 2016
3492016
Internet marketing
CF Hofacker
Digital Springs (Dripping Springs, TX), 1999
3181999
What makes information in online consumer reviews diagnostic over time? The role of review relevancy, factuality, currency, source credibility and ranking score
R Filieri, CF Hofacker, S Alguezaui
Computers in Human Behavior 80, 122-131, 2018
2832018
Effects of design factors on store image and expectation of merchandise quality in web-based stores
J Oh, SS Fiorito, H Cho, CF Hofacker
Journal of Retailing and Consumer Services 15 (4), 237-249, 2008
2792008
Primacy and recency effects on clicking behavior
J Murphy, C Hofacker, R Mizerski
Journal of computer-mediated communication 11 (2), 522-535, 2006
2412006
Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future
C Hofacker, I Golgeci, KG Pillai, DM Gligor
European Journal of Marketing 54 (6), 1161-1179, 2020
2002020
Eight social media challenges for marketing managers
CF Hofacker, D Belanche
Spanish Journal of Marketing-ESIC 20 (2), 73-80, 2016
1852016
E-services: a synthesis and research agenda
CF Hofacker, RE Goldsmith, E Bridges, E Swilley
Journal of Value Chain Management 1 (1/2), 13-44, 2007
1762007
World Wide Web banner advertisement copy testing
CF Hofacker, J Murphy
European Journal of Marketing 32 (7/8), 703-712, 1998
1561998
Customer information sharing with e-vendors: The roles of incentives and trust
K Premazzi, S Castaldo, M Grosso, P Raman, S Brudvig, CF Hofacker
International Journal of Electronic Commerce 14 (3), 63-91, 2010
1492010
Adding voice to the omnichannel and how that affects brand trust
M Pagani, M Racat, CF Hofacker
Journal of Interactive Marketing 48 (1), 89-105, 2019
1402019
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