| The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook K Hutter, J Hautz, S Dennhardt, J Füller Journal of product & brand management 22 (5/6), 342-351, 2013 | 1643 | 2013 |
| Refining virtual co-creation from a consumer perspective J Füller California management review 52 (2), 98-122, 2010 | 1125 | 2010 |
| Consumer empowerment through internet-based co-creation J Füller, H Mühlbacher, K Matzler, G Jawecki Journal of management information systems 26 (3), 71-102, 2009 | 1076 | 2009 |
| Brand community members as a source of innovation J Füller, K Matzler, M Hoppe Journal of product innovation management 25 (6), 608-619, 2008 | 976 | 2008 |
| Innovation creation by online basketball communities J Füller, G Jawecki, H Mühlbacher Journal of business research 60 (1), 60-71, 2007 | 847 | 2007 |
| Community based innovation: How to integrate members of virtual communities into new product development J Füller, M Bartl, H Ernst, H Mühlbacher Electronic commerce research 6, 57-73, 2006 | 740 | 2006 |
| Co-creation in virtual worlds: The design of the user experience T Kohler, J Fueller, K Matzler, D Stieger, J Füller MIS quarterly, 773-788, 2011 | 712 | 2011 |
| The impact of satisfaction and image on loyalty: the case of Alpine ski resorts R Faullant, K Matzler, J Füller Managing Service Quality: An International Journal 18 (2), 163-178, 2008 | 601 | 2008 |
| Why co‐creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions J Füller, K Hutter, R Faullant R&D Management 41 (3), 259-273, 2011 | 554 | 2011 |
| Virtual product experience and customer participation—A chance for customer-centred, really new products J Füller, K Matzler Technovation 27 (6-7), 378-387, 2007 | 551 | 2007 |
| Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups J Füller, K Matzler Tourism management 29 (1), 116-126, 2008 | 530 | 2008 |
| The dark and the bright side of co-creation: Triggers of member behavior in online innovation communities J Gebauer, J Füller, R Pezzei Journal of Business Research 66 (9), 1516-1527, 2013 | 521 | 2013 |
| Communitition: The tension between competition and collaboration in community‐based design contests K Hutter, J Hautz, J Füller, J Mueller, K Matzler Creativity and innovation management 20 (1), 3-21, 2011 | 490 | 2011 |
| Why consumers engage in virtual new product developments initiated by producers J Fuller Advances in Consumer research 33, 639, 2006 | 467 | 2006 |
| Avatar-based innovation: Using virtual worlds for real-world innovation T Kohler, K Matzler, J Füller Technovation 29 (6-7), 395-407, 2009 | 437 | 2009 |
| User roles and contributions in innovation-contest communities J Füller, K Hutter, J Hautz, K Matzler Journal of management information systems 31 (1), 273-308, 2014 | 329 | 2014 |
| Let users generate your video ads? The impact of video source and quality on consumers’ perceptions and intended behaviors J Hautz, J Füller, K Hutter, C Thürridl Journal of Interactive Marketing 28 (1), 1-15, 2014 | 265 | 2014 |
| Avatar-based innovation: Consequences of the virtual co-creation experience T Kohler, J Fueller, D Stieger, K Matzler Computers in human behavior 27 (1), 160-168, 2011 | 260 | 2011 |
| How AI revolutionizes innovation management–Perceptions and implementation preferences of AI-based innovators J Füller, K Hutter, J Wahl, V Bilgram, Z Tekic Technological Forecasting and Social Change 178, 121598, 2022 | 234 | 2022 |
| The great resignation didn’t start with the pandemic J Fuller, W Kerr Harvard Business Review 23, 389-403, 2022 | 218 | 2022 |