| The effect of influencer marketing on consumers’ brand admiration and online purchase intentions: An emerging market perspective J Trivedi, R Sama Journal of Internet Commerce 19 (1), 103-124, 2020 | 413 | 2020 |
| Examining the customer experience of using banking chatbots and its impact on brand love: The moderating role of perceived risk J Trivedi Journal of internet Commerce 18 (1), 91-111, 2019 | 398 | 2019 |
| Factors Determining the Acceptance of E-Wallets J Trivedi International Journal of Applied Marketing and Management 1 (2), https://www …, 2016 | 82 | 2016 |
| Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer-a fashion industry perspective JP Trivedi International Journal of Electronic Customer Relationship Management 11 (3 …, 2018 | 71 | 2018 |
| Investigating the Factors That Make a Fashion App Successful: The Moderating Role of Personalization JPTH Trivedi Journal of Internet Commerce, 2018 | 71 | 2018 |
| Determinants of consumer loyalty towards celebrity‐owned restaurants: The mediating role of brand love J Trivedi, R Sama Journal of Consumer Behaviour 20 (3), 748-761, 2021 | 61 | 2021 |
| Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement J Trivedi Journal of Global Scholars of Marketing Science 30 (2), 188-209, 2020 | 57 | 2020 |
| The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value J Trivedi, D Kasilingam, P Arora, S Soni Journal of Consumer Behaviour 21 (4), 896-908, 2022 | 52 | 2022 |
| Factors affecting consumers' loyalty towards halal cosmetics: an emerging market perspective R Sama, JP Trivedi International Journal of Business and Emerging Markets 11 (3), 254-273, 2019 | 52 | 2019 |
| Exploring the role of social media communications in the success of professional sports leagues: An emerging market perspective J Trivedi, S Soni, A Kishore Journal of Promotion Management 27 (2), 306-331, 2020 | 50 | 2020 |
| The Effect of Viral Marketing Messages on Consumer Behaviour J Trivedi Journal of Management Research 17 (2), 84, 2017 | 50 | 2017 |
| Discovery and evaluation of entry inhibitors for SARS-CoV-2 and its emerging variants A Acharya, K Pandey, M Thurman, E Klug, J Trivedi, K Sharma, CL Lorson, ... Journal of virology 95 (24), 10.1128/jvi. 01437-21, 2021 | 39 | 2021 |
| Diversity in heat shock protein families: functional implications in virus infection with a comprehensive insight of their role in the HIV-1 life cycle K Iyer, K Chand, A Mitra, J Trivedi, D Mitra Cell Stress and Chaperones 26 (5), 743-768, 2021 | 38 | 2021 |
| Determinants of mobile commerce acceptance amongst gen Y JP Trivedi, S Kumar Journal of Marketing Management 2 (2), 145-163, 2014 | 33 | 2014 |
| Branded content: A bridge building Gen Z’s consumer–brand relationship S Bezbaruah, J Trivedi Vision 24 (3), 300-309, 2020 | 31 | 2020 |
| Measuring the Comparative Efficacy of Endorsements by Celebrities Vis-à-vis Animated Mascots J Trivedi Journal of Creative Communications 13 (2), 2018 | 28 | 2018 |
| Investigating the factors influencing consumers' purchase intention for electric cars: an emerging market perspective JP Trivedi, K Kishore International Journal of Economics and Business Research 20 (2), 117-137, 2020 | 24 | 2020 |
| Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty: a study of Indian FMCG sector JP Trivedi International Journal of Indian Culture and Business Management 16 (3), 323-338, 2018 | 21 | 2018 |
| Effect of influencer marketing on online impulse purchase: the mediating role of consumer-brand engagement JP Trivedi Journal of Electronic Commerce in Organizations (JECO) 19 (3), 49-64, 2021 | 20 | 2021 |
| Do long format advertisements sell? Evidence from Indian consumers JP Trivedi Global Business Review 18 (3_suppl), S38-S51, 2017 | 16 | 2017 |
Dr. Ramzan SamaAssociate Professor-Marketing & Dean-Research, PAN FPM ChairJaipuria Institute of Management, JaipurEmail yang diverifikasi di jaipuria.ac.in