| Retail management: A strategic approach B Berman Pearson Education India, 2004 | 3907 | 2004 |
| Online reviews: do consumers use them? P Chatterjee ACR, 2001 | 2280 | 2001 |
| Commercial scenarios for the web: opportunities and challenges DL Hoffman, TP Novak, P Chatterjee Journal of computer-mediated communication 1 (3), JCMC136, 1995 | 1642 | 1995 |
| Modeling the clickstream: Implications for web-based advertising efforts P Chatterjee, DL Hoffman, TP Novak Marketing Science 22 (4), 520-541, 2003 | 739 | 2003 |
| Drivers of New Product Recommending and Referral Behaviour on Social Network Sites P Chatterjee International Journal of Advertising 30 (1), 77-102, 2011 | 307 | 2011 |
| Are Unclicked Ads Wasted? Enduring Effects of Banner and Pop-Up Ad Exposures on Brand Memory and Attitudes. P Chatterjee Journal of electronic commerce Research 9 (1), 2008 | 282 | 2008 |
| Multiple‐channel and cross‐channel shopping behavior: role of consumer shopping orientations P Chatterjee Marketing Intelligence & Planning 28 (1), 9-24, 2010 | 233 | 2010 |
| Causes and consequences of ‘order online pick up in-store’shopping behavior P Chatterjee The International Review of Retail, Distribution and Consumer Research 20 (4 …, 2010 | 139 | 2010 |
| Consumer willingness to pay across retail channels P Chatterjee, A Kumar Journal of Retailing and Consumer Services 34, 264-270, 2017 | 131 | 2017 |
| Interfirm alliances in online retailing P Chatterjee Journal of Business Research 57 (7), 714-723, 2004 | 124 | 2004 |
| Green brand extension strategy and online communities P Chatterjee Journal of Systems and Information Technology 11 (4), 367-384, 2009 | 117 | 2009 |
| Learning user real-time intent for optimal dynamic web page transformation AW Ding, S Li, P Chatterjee Information Systems Research 26 (2), 339-359, 2015 | 96 | 2015 |
| Principles of Marketing, Global Edition G Armstrong, P Kotler Pearson Education Limited, 2021 | 76* | 2021 |
| Customized online promotions: Moderating effect of promotion type on deal value, perceived fairness, and purchase intent. P Chatterjee, J McGinnis Journal of Applied Business Research 26 (4), 13, 2010 | 69 | 2010 |
| Retail management–A strategic approach. 13th eds B Berman, JR Evans, P Chatterjee Pearson, 2018 | 49 | 2018 |
| The role of varying information quantity in ads on immediate and enduring cross-media synergies P Chatterjee Journal of Marketing Communications 18 (3), 217-240, 2012 | 45 | 2012 |
| Nonprofit Websites: Prevalence, usage and commercial activity HP Tuckman, P Chatterjee, D Muha Journal of Nonprofit & Public Sector Marketing 12 (1), 49-67, 2004 | 41 | 2004 |
| Online comparison shopping behavior of travel consumers P Chatterjee, Y Wang Journal of Quality Assurance in Hospitality & Tourism 13 (1), 1-23, 2012 | 40 | 2012 |
| Tests of the specification of univariate and bivariate ordered probit JS Butler, P Chatterjee Review of Economics and Statistics 79 (2), 343-347, 1997 | 40 | 1997 |
| Advertised versus unexpected next purchase coupons: consumer satisfaction, perceptions of value, and fairness P Chatterjee Journal of Product & Brand Management 16 (1), 59-69, 2007 | 38 | 2007 |
Donna HoffmanThe George Washington University School of BusinessEmail yang diverifikasi di gwu.edu