| Manajemen Strategik P Rufaidah Humaniora 1, 400, 2014 | 140 | 2014 |
| Co-creation of small-medium enterprises MRS Maulana, P Rufaidah Procedia-Social and Behavioral Sciences 115, 198-206, 2014 | 32 | 2014 |
| IMPACT OF PRICE FAIRNESS ON BRAND IMAGE AND PURCASE INTENTION FOR LOW COST CAR IN INDONESIA EB Setiawan, D Kartini, F Afiff, P Rufaidah International Journal of Economics, Commerce and Management 4 (9), 300-308, 2016 | 31 | 2016 |
| Branding Strategy Development based on Innovative Behaviour P Rufaidah International Journal of Business and Globalisation 18 (3), 396-416, 2017 | 22 | 2017 |
| Peran Teknologi Komunikasi Dalam Rantai Nilai Pedagang Di Pasar Tradisional P Rufaidah Jurnal Sosioteknologi 7 (14), 399-414, 2008 | 20 | 2008 |
| Core competence on real estate industry in globalization phenomenon: A contemporary approach K Hastjarjo, DK Yahya, F Afiff, P Rufaidah International Journal of Economics and Financial Issues 6 (6), 14-19, 2016 | 19 | 2016 |
| Branding Strategy Berbasis Ekonomi Kreatif: Triple Helix vs. Quadruple Helix P Rufaidah Branding Strategy Berbasis Industri Kreatif Fashionn, 2015 | 19 | 2015 |
| The Influence of Islamic Branding and Religiosity on Brand Image AL Andini, P Rufaidah AFEBI Islamic Finance and Economic Review 2 (02), 31-43, 2017 | 16 | 2017 |
| Reputation development strategy for corporate operating in industrial estate S Sarjana, D Kartini, P Rufaidah Academy of Strategic Management Journal 17 (2), 1-11, 2018 | 13 | 2018 |
| Dynamic Capability in Branding Strategy Development P Rufaidah International Journal of Economics and Management 10 (Special Issue 1), 183-196, 2016 | 13 | 2016 |
| Service innovation in banking industry: A literature survey R Komaladewi, M Nanere, Y Suryan, P Rufaidah World Journal of social sciences 2 (7), 1-8, 2012 | 13 | 2012 |
| Sutisna. 2015. Kapabilitas Dinamis UMKM Industri Kreatif Jawa Barat P Rufaidah Jurnal Sosiohumaniora 17 (1), 60-66, 0 | 13 | |
| City marketing: Scale development and measurement indicators applicated to Maluku province-Indonesia A Asnawi, D Kartini, F Afiff, P Rufaidah Cogent Business & Management 5 (1), 1525827, 2018 | 11 | 2018 |
| Measuring Digital Customer Experience. S Silalahi, P Rufaidah Pertanika Journal of Social Sciences & Humanities, 2018 | 10 | 2018 |
| The determinants of marketing capability for SMEs P Rufaidah Journal for Global Business Advancement 10 (6), 671-700, 2017 | 10 | 2017 |
| Entrepreneurial orientation of SMEs in the creative fashion industry P Rufaidah Journal for Global Business Advancement 12 (2), 254-275, 2019 | 9 | 2019 |
| Enviromental Turbulance, Enterpreneurial Orientation and Business Unit Performance: Effect on dynamic capabilities and strategies alliance formation and its role to build … J Sihotang, D Kartini, P Rufaidah, Sutisna International Journal of Economics, Commerce and Management 4 (6), 317-351, 2016 | 9 | 2016 |
| Environmental Turbulence, Entrepreneurial Orientation And Business Unit Performance: Effects On Dynamic Capabilitie And Strategic Alliance Formation And Its Role To Build … J Sihotan, D Kartini, P Rufaidah, Sutisna International Journal of Economics, Commerce and Management 4 (6), 35, 2016 | 9 | 2016 |
| Branding Strategy Berbasis Ekonomi Kreatif: Triple Helix vs. Quadruple Helix Branding Strategy Berbasis Ekonomi Kreatif: Triple Helix vs. Quadruple Helix. Researchgate,(July) P Rufaidah, U Padjadjaran, P Rufaidah Researchgate. https://doi. org/10.13140/RG 2 (4132.7208), 2015 | 9 | 2015 |
| Using theory of planned behavior in predicting entrepreneurial career intention MC Sondari, P Rufaidah, S Djatnika International Academic Research Journal of Business and Technology 1 (2 …, 2015 | 8 | 2015 |
Yuyus Suryana SudarmaProfessor of Management and Business, Padjadjaran UniversityEmail yang diverifikasi di fe.unpad.ac.id