| Transformation of Marketing Strategy by Metaverse in the Hospitality Industry Facing Crisis AR Jamedar, S Dasgupta, M Ahmad Research, Innovation, and Industry Impacts of the Metaverse, 213-222, 2024 | 3 | 2024 |
| Marketing Strategies of LIC in Life Insurance Industry M Ahmad International Journal of Management and Commerce Innovation 3 (Aligarh), 507-510, 2015 | 2* | 2015 |
| AN EXPLORATORY STUDY ON SUSTAINABLE PRACTICES IN TOURISM SECTOR OF WEST BENGAL S Das, S Rani, M Ahmad, Upasna RABINDRA BHARATI PATRIKA 27 (8), 2024 | | 2024 |
| FROM PIETY TO STRATEGY: A STUDY ON THE PERCEPTION OF THE STAKEHOLDERS OF RELIGIOUS TOURISM ABOUT AVENUES OF GOVERNMENT INTERVENTION FOR GREATER SUSTAINABILITY S Gupta, M Ahmad IPE Journal of Management, ISSN 2249-9040 14 (25), 2024 | | 2024 |
| MEASURING INTERRELATIONS BETWEEN ORGANIZATIONAL CULTURE AND EMPLOYEE PERFORMANCE: A STUDY ON BANK EMPLOYEES ON THE BACKDROP OF MERGERS B Lahiri, M Ahmad IPE Journal of Management, ISSN 2249-9040 14 (25), 2024 | | 2024 |
| Unveiling the Secrets to Success in Online Liquor Delivery: Measuring Customer Satisfaction and Loyalty through Structural Equation Modeling and Service Quality Metrics A Ghosh, M Ahmad, A Mukherjee Indian Journal of Applied Hospitality & Tourism Research 16, 2024 | | 2024 |
| Digital India-A Transformative Platform in Achieving Sustainable Development Goal B Lahiri¹, M Ahmad Digital India: Navigating Sustainable Development Goals, 183, 2024 | | 2024 |
| Business Marketing Strategies: The Pursuit of Sustainability S Dasgupta, M Ahmad, AR Jamedar Scholar's Press, London ISBN: 978-620-6-76912-5, 2023 | | 2023 |
| Marketing Strategies of Life Insurance in Public and Private Life Insurance Sector: A Comparative study of LIC and ICICI Prudential M Ahmad, A Ali Scholars’ Press, London, ISBN; 978-620-6-76892-0, 2023 | | 2023 |
| Impact of Religious Tourism: An Analysis of Socio-Economic Perspective of Dakhineshwar, Kolkata S Gupta, S Updhayay, M Ahmad International Journal of Ideas 36 (432), 2023 | | 2023 |
| Marketing Strategies of Jio and BSNL in the Telecom Industry with respect to 5G Services in India M Ahmad International Journal of All Research Education & Scientific Methods 10 (8), 2022 | | 2022 |
| Role of Foreign Direct Investment in Insurance for the Revival of Indian Economy M Ahmad PARIPEX - Indian Journal of Research 11, 2022 | | 2022 |
| ROLE OF INSURANCE FOR MARGINALIZED SECTION OF THE SOCIETY M Ahmad INTERNATIONAL JOURNAL OF ECONOMICS, BUSINESS AND HUMAN BEHAVIOUR 1 (1), 49-54, 2020 | | 2020 |
| Marketing Strategies of Public and Private Life Insurance Companies: A Case Study of LIC and ICICI Prudential. M Ahmad Aligarh Muslim University, 2016 | | 2016 |
| Marketing Strategies of Life Insurance in Public and Private Sector A Comparative Study of LIC and ICICI Prudential M Ahmad Aligarh, 2016 | | 2016 |
| Marketing Strategies of Financial Services: Issues and Challenges M Ahmad Journal of Distance Education and Management Research 3 (Aligarh), 117-125, 2015 | | 2015 |
| Relationship Between Demographic Variables and Leadership Styles Adopted by Owner-Managers In Selected Small Scale Indian Industries M Ahmad Global Journal For Research Analysis 3 (Gujrat), 29-33, 2014 | | 2014 |
| Effects of Poverty and Sustainable Development in Achieving Millennium Development Goals 2015 M Ahmad India COMMONWEALTH ASSOCIATION FOR EDUCATION,ADMINISTRATION AND MANAGEMENT 2 …, 2014 | | 2014 |
| Foreign Direct Investment: An Analysis of Indian Retail Industry M Ahmad Primax International Journal of Commerce and Management Research 1 …, 2014 | | 2014 |
| AUDITING: Principles, Techniques and Practices A Ali, M Ahmad Regal Publication, New Delhi, 2012 | | 2012 |