| Composite branding alliances: an investigation of extension and feedback effects CW Park, SY Jun, AD Shocker Journal of Marketing Research, 453-466, 1996 | 1236 | 1996 |
| Brand equity RK Srivastava, AD Shocker | 1218* | 1991 |
| Brand equity: a perspective on its meaning and measurement RK Srivastava, AD Shocker Marketing Science Institute, 1991 | 1211 | 1991 |
| Challenges and opportunities facing brand management: an introduction to the special issue AD Shocker, RK Srivastava, RW Ruekert Journal of Marketing Research 31 (2), 149-158, 1994 | 1164 | 1994 |
| Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions AD Shocker, M Ben-Akiva, B Boccara, P Nedungadi Marketing letters 2 (3), 181-197, 1991 | 1011 | 1991 |
| An approach to incorporating social preferences in developing corporate action strategies AD Shocker, SP Sethi The unstable ground: Corporate social policy in a dynamic society 67, 80, 1974 | 979 | 1974 |
| Linear programming techniques for multidimensional analysis of preferences V Srinivasan, AD Shocker Psychometrika 38 (3), 337-369, 1973 | 957 | 1973 |
| Customer-oriented Approaches to GS Day, AD Shocker, RK Srivastava | 808* | 1979 |
| Customer-oriented approaches to identifying product-markets GS Day, AD Shocker, RK Srivastava The Journal of Marketing, 8-19, 1979 | 807 | 1979 |
| Multiattribute approaches for product concept evaluation and generation: A critical review AD Shocker, V Srinivasan Journal of Marketing Research, 159-180, 1979 | 675 | 1979 |
| Substitution in use and the role of usage context in product category structures S Ratneshwar, AD Shocker Journal of Marketing Research, 281-295, 1991 | 611 | 1991 |
| Toward understanding the attraction effect: The implications of product stimulus meaningfulness and familiarity S Ratneshwar, AD Shocker, DW Stewart Journal of Consumer Research, 520-533, 1987 | 446 | 1987 |
| A consumer-based methodology for the identification of new product ideas AD Shocker, V Srinivasan Management Science 20 (6), 921-937, 1974 | 386 | 1974 |
| Estimating the weights for multiple attributes in a composite criterion using pairwise judgments V Srinivasan, AD Shocker Psychometrika 38 (4), 473-493, 1973 | 372 | 1973 |
| A perspective on brand equity principles and issues AD Shocker, B Weitz Summary of Marketing Science Institute Conference, 1-21, 1988 | 357 | 1988 |
| A customer-oriented approach for determining market structures RK Srivastava, MI Alpert, AD Shocker The Journal of Marketing, 32-45, 1984 | 355 | 1984 |
| The nature of product-related attributes JH Myers, AD Shocker Research in marketing 5 (5), 211-236, 1981 | 353 | 1981 |
| Goal-derived categories and the antecedents of across-category consideration S Ratneshwar, C Pechmann, AD Shocker Journal of Consumer Research, 240-250, 1996 | 346 | 1996 |
| Product complements and substitutes in the real world: The relevance of" other products" AD Shocker, BL Bayus, N Kim Journal of Marketing, 28-40, 2004 | 274 | 2004 |
| Market structure analysis: hierarchical clustering of products based on substitution-in-use RK Srivastava, RP Leone, AD Shocker The Journal of Marketing, 38-48, 1981 | 218 | 1981 |
