| Digital Marketing Capability: The Mystery of Business Capabilities (The new cutting edge of digital era) D Apasrawirote, K Yawised, P Muneesawang Marketing Intelligence & Planning 40 (4), 477-496, 2022 | 85 | 2022 |
| Factors Influencing the Behavioral and Purchase Intention on Live-Streaming Shopping D Apasrawirote, K Yawised Asian Journal of Business Research (AJBR) 12 (1), 39-56, 2022 | 85 | 2022 |
| From Traditional Business Shifted towards Transformation the Emerging Business Opportunities and Challenges in ‘Metaverse’ era K Yawised, D Apasrawirote, C Boonparn The International and National Conference on Business Administration and …, 2022 | 38 | 2022 |
| Factors affecting SMEs' intention to adopt a mobile travel application based on the unified theory of acceptance and use of technology (UTAUT-2) K Yawised, D Apasrawirote, M Chatrangsan, P Muneesawang Emerging Science Journal 4, 207-224, 2022 | 21 | 2022 |
| Turning digital technology to immersive marketing strategy: a strategic perspective on flexibility, agility and adaptability for businesses K Yawised, D Apasrawirote, M Chatrangsan, P Muneesawang Journal of Entrepreneurship in Emerging Economies 16 (3), 742-766, 2024 | 18 | 2024 |
| Travelling in the digital world: exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector K Yawised, D Apasrawirote, M Chatrangsan, P Muneesawang Journal of Advances in Management Research 20 (4), 599-622, 2023 | 18 | 2023 |
| Social customer relationship management in small and medium enterprises: Overcoming barriers to success A Torugsa, K Yawised, W O'Donohue Management Science: Foundations and Innovations, 157-182, 2019 | 18 | 2019 |
| Exploring social customer relationship management in Australian small and medium enterprises K Yawised, N Torugsa, W O'Donoghue International Journal of Globalisation and Small Business 9 (4), 222-251, 2017 | 17 | 2017 |
| Social CRM: A Review of Academic and Practitioner Literatures and Research Agendas K Yawised Proceedings of the Malaysian Conference on Information Systems MCIS2013, 101-107, 2013 | 16 | 2013 |
| Short-form Video Content (SVC) Engagement and Marketing Capabilities D Apasrawirote, K Yawised, M Chatrangsan, P Muneesawang Asian Journal of Business and Accounting 15 (2), 221-246, 2022 | 15 | 2022 |
| A framework for the adoption of social customer relationship management (scrm) by private sector K Yawised, L Ellis, MC Wong Asian Journal of Science and Technology 9 (4), 7844-7851, 2018 | 15 | 2018 |
| The factors influencing the adoption of E-payment system by SMEs D Apasrawirote, K Yawised EPS 15 (8), 2021 | 14 | 2021 |
| The emerging of business resilience plans (BRPs) in dealing with business turbulence D Apasrawirote, K Yawised Management Research Review 47 (1), 141-161, 2024 | 12 | 2024 |
| Enhancing SMEs’ Leader and Business Resilience towards Digital Marketing Engagement During the COVID-19 Pandemic K Yawised, D Apasrawirote, U Padget The 16th National and International Sripatum University Online Conference …, 2021 | 11 | 2021 |
| Social CRM: A review of the literature and the identification of new research directions K Yawised, P Marshall International Journal of Virtual Communities and Social Networking (IJVCSN …, 2015 | 10 | 2015 |
| The Role and Nature of SCRM in Australian Private Sector: An Exploratory Study K Yawised, L Ellis, M Wong Asia Pacific Journal of Contemporary Education and Communication Technology …, 2018 | 7 | 2018 |
| An Exploration of the Factors Influencing Social CRM Adoption: Evidence from Australian Firms K Yawised, N Torugsa Academy of Taiwan Business Management Review 10 (1), 24-31, 2014 | 4 | 2014 |
| Using Short-form Video Content (SVCs) in Digital Marketing: Mobile Application Engagement Model, K Yawised, D Apasrawirote, M Chatrangsan, P Muneesawang Würzburg International Business Forum 5th International Business Conference …, 2022 | 3 | 2022 |
| Social media overcoming impediments for successful strategy formulation by Small and Medium Enterprises (SMEs) K Yawised, D Apasrawirote The 8th Business Economics and Communications International Conferences …, 2021 | 3 | 2021 |
| The Model on Administration and Management of the Risk for Fuel Stations Under Fuel Smuggling in Songkhla Province S Boonsrinugul, V Rattanawiboonsom, K Yawised Journal of Roi Kaensarn Academi 8 (8), 141-155, 2023 | 2 | 2023 |
Darlin ApasrawiroteNaresuan UniversityEmail verificata su nu.ac.th
