| Dynamic capabilities to achieve corporate sustainability: a roadmap to sustained competitive advantage N Bari, R Chimhundu, KC Chan Sustainability 14 (3), 1531, 2022 | 81 | 2022 |
| Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research F Rabby, R Chimhundu, R Hassan Academy of marketing studies journal 25 (5), 1-7, 2021 | 65 | 2021 |
| Impact of manufacturer brand innovation on retailer brands R Chimhundu, RP Hamlin, L McNeill International Journal of Business and Management 5 (9), 10, 2010 | 51 | 2010 |
| Future of the brand management structure in FMCG R Chimhundu, R Hamlin Journal of Brand Management 14, 232-239, 2007 | 31 | 2007 |
| Private label marketing performance: an analysis of historical trends using theories of cumulative change and punctuated equilibrium R Chimhundu International Journal of Business and Management 6 (8), 58, 2011 | 26 | 2011 |
| Blockchain technology transforms digital marketing by growing consumer trust F Rabby, R Chimhundu, R Hassan Transformations through blockchain technology: the new digital revolution …, 2022 | 23 | 2022 |
| Manufacturer and retailer brands: Is strategic coexistence the norm? R Chimhundu, LS McNeill, RP Hamlin Australasian Marketing Journal 23 (1), 49-60, 2015 | 22 | 2015 |
| Fintech research: systematic mapping, classification, and future directions Q Liu, KC Chan, R Chimhundu Financial Innovation 10 (1), 24, 2024 | 21 | 2024 |
| The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review O Ali, V Osmanaj, M Alryalat, R Chimhundu, YK Dwivedi Economic research-Ekonomska istraživanja 36 (3), 2023 | 19 | 2023 |
| Dynamic capabilities to achieve corporate sustainability: A roadmap to sustained competitive advantage. Sustainability, 14 (3), 1531 N Bari, R Chimhundu, KC Chan Preprint not peer reviewed, 2022 | 18 | 2022 |
| Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications R Chimhundu, RP Hamlin, L McNeill British Food Journal 113 (3), 391-403, 2011 | 16 | 2011 |
| Cultural values affect functional food perception S Neupane, R Chimhundu, KC Chan British Food Journal 121 (8), 1700-1714, 2019 | 14 | 2019 |
| Marketing Food Brands R Chimhundu, R Chimhundu, Barlow Palgrave Macmillan, 2018 | 11 | 2018 |
| Strategic profile for positioning eco-apparel among mainstream apparel consumers S Neupane, R Chimhundu, E Kong Journal of Global Fashion Marketing 12 (3), 229-244, 2021 | 10 | 2021 |
| Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions R Chimhundu Journal of Brand Management 23, 24-40, 2016 | 9 | 2016 |
| Category captain arrangements in grocery retail marketing R Chimhundu, E Kong, R Gururajan Asia Pacific Journal of Marketing and Logistics 27 (3), 368-384, 2015 | 9 | 2015 |
| Branding and relationship marketing within the trifecta of power: managing simultaneous relationships in consumer goods marketing RP Hamlin, R Chimhundu Journal of Customer Behaviour 6 (2), 179-194, 2007 | 9 | 2007 |
| Interrelation between sustainable dynamic capabilities, corporate sustainability, and sustained competitive advantage N Bari, R Chimhundu, KC Chan Sustainability 16 (7), 2864, 2024 | 7 | 2024 |
| Blockchain-enabled trust management for digital marketing in the Industry 4.0 Era F Rabby, R Chimhundu, R Hassan Advances in blockchain technology for cyber physical systems, 303-321, 2022 | 6 | 2022 |
| An instrument for measuring the influence of consumers' cultural values on functional food perception S Neupane, R Chimhundu, KC Chan British Food Journal 123 (7), 2582-2600, 2021 | 6 | 2021 |