| Nuevas tendencias en comunicación estratégica TP Blanco, JS Herrera Esic Editorial, 2017 | 351 | 2017 |
| A PLS-SEM approach to understanding E-SQ, e-satisfaction and e-loyalty for fashion e-retailers in Spain PG Rodríguez, R Villarreal, PC Valiño, S Blozis Journal of Retailing and Consumer Services 57, 102201, 2020 | 174 | 2020 |
| The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy P Cuesta‐Valiño, PG Rodríguez, E Núñez‐Barriopedro Corporate Social Responsibility and Environmental Management 26 (4), 761-769, 2019 | 158 | 2019 |
| Sustainable development and consumer behavior in rural tourism—the importance of image and loyalty for host communities JM López-Sanz, A Penelas-Leguía, P Gutiérrez-Rodríguez, ... Sustainability 13 (9), 4763, 2021 | 131 | 2021 |
| The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion P Cuesta-Valiño, P Gutiérrez-Rodríguez, E Núnez-Barriopedro Corporate Governance: The International Journal of Business in Society 22 (3 …, 2022 | 108 | 2022 |
| Rural tourism and the sustainable development goals. A study of the variables that most influence the behavior of the tourist JM López-Sanz, A Penelas-Leguía, P Gutiérrez-Rodríguez, ... Frontiers in Psychology 12, 722973, 2021 | 97 | 2021 |
| Nuevas tendencias en comunicación JC Alcaide, SC García, ALC Fantoni, PC Valiño, PG Rodríguez, ... Recuperado de https://www. esic. edu/documentos/editorial/resenas …, 2008 | 88 | 2008 |
| Estrategias de marketing para grupos sociales JS Herrera, TP Blanco ESIC Editorial, 2010 | 82 | 2010 |
| Sustainable, smart and Muslim-friendly tourist destinations P Cuesta-Valiño, F Bolifa, E Núñez-Barriopedro Sustainability 12 (5), 1778, 2020 | 75 | 2020 |
| Why do people return to video platforms? Millennials and centennials on TikTok P Cuesta-Valiño, P Gutiérrez-Rodríguez, P Durán-Álamo Media and Communication 10 (1), 198-207, 2022 | 74 | 2022 |
| Estrategias de crecimiento de las empresas de distribución comercial de productos de gran consumo que operan en España P Cuesta Valiño Estrategias de crecimiento de las empresas de distribución comercial de …, 2002 | 67 | 2002 |
| Word of mouth and digitalization in small retailers: Tradition, authenticity, and change P Cuesta-Valino, P Gutiérrez-Rodríguez, B García-Henche Technological Forecasting and Social Change 175, 121382, 2022 | 66 | 2022 |
| Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context P Cuesta-Valino, P Gutiérrez-Rodríguez, E Núnez-Barriopedro, ... Journal of Business Research 156, 113475, 2023 | 65 | 2023 |
| Perception of advertisements for healthy food on social media: Effect of attitude on consumers’ response P Cuesta-Valiño, PG Rodríguez, E Núñez-Barriopedro International journal of environmental research and public health 17 (18), 6463, 2020 | 63 | 2020 |
| How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: consumer satisfaction, engagement, and meaningful E Núñez-Barriopedro, P Cuesta-Valiño, P Gutiérrez-Rodríguez, ... Frontiers in Psychology 12, 653034, 2021 | 57 | 2021 |
| Sponsorship image and value creation in E-sports P Cuesta-Valiño, P Gutiérrez-Rodríguez, C Loranca-Valle Journal of Business Research 145, 198-209, 2022 | 56 | 2022 |
| La responsabilidad social corporativa (RSC): una orientación emergente en la gestión de las entidades bancarias españolas MMS Álvarez, PC Valiño, AP Leguía Conocimiento, innovación y emprendedores: camino al futuro, 135, 2007 | 55 | 2007 |
| Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach J Alonso-Garcia, F Pablo-Marti, E Núñez-Barriopedro, P Cuesta-Valiño Journal of Business & Industrial Marketing 38 (2), 317-336, 2023 | 52 | 2023 |
| A sustainable management model for cultural creative tourism ecosystems BG Henche, E Salvaj, P Cuesta-Valiño Sustainability 12 (22), 9554, 2020 | 46 | 2020 |
| Valoración de los factores determinantes de la calidad del servicio público local: un análisis de la percepción de los ciudadanos y sus repercusiones sobre la satisfacción y … PG Rodríguez, JLV Burguete, PC Valiño INNOVAR. Revista de Ciencias Administrativas y Sociales 20 (36), 139-156, 2010 | 46 | 2010 |
Pablo Gutiérrez-RodríguezUniversidad de LeónEmail verificata su unileon.es