| Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages? CD Schultz Electronic Commerce Research and Applications 26, 23-34, 2017 | 273 | 2017 |
| How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust W Nadeem, AH Khani, CD Schultz, NA Adam, RW Attar, N Hajli Journal of Retailing and Consumer Services 55, 102136, 2020 | 251 | 2020 |
| Electronic commerce und online-marketing R Olbrich, CD Schultz, C Holsing Springer Berlin Heidelberg, 2015 | 89 | 2015 |
| Brand and its effect on user perception of search engine performance BJ Jansen, M Zhang, CD Schultz Journal of the American Society for Information Science and Technology 60 (8 …, 2009 | 84 | 2009 |
| Insights from consumer interactions on a social networking site: Findings from six apparel retail brands CD Schultz Electronic Markets 26, 203-217, 2016 | 78 | 2016 |
| Multichannel advertising: Does print advertising affect search engine advertising? R Olbrich, C D. Schultz European Journal of Marketing 48 (9/10), 1731-1756, 2014 | 78 | 2014 |
| Hedonic consumption experience in videogaming: A multidimensional perspective LD Hollebeek, AZ Abbasi, CD Schultz, DH Ting, V Sigurdsson Journal of Retailing and Consumer Services 65, 102892, 2022 | 71 | 2022 |
| Local food consumption values and attitude formation: the moderating effect of food neophilia and neophobia K Hussain, AZ Abbasi, SM Rasoolimanesh, CD Schultz, DH Ting, F Ali Journal of Hospitality and Tourism Insights 6 (2), 464-491, 2023 | 68 | 2023 |
| A trust framework model for situational contexts CD Schultz Proceedings of the 2006 international conference on privacy, security and …, 2006 | 62 | 2006 |
| Videogames-as-a-service: converting freemium-to paying-users through pop-up advertisement value A Hussain, AZ Abbasi, LD Hollebeek, CD Schultz, DH Ting, B Wilson Journal of Services Marketing 36 (3), 398-415, 2022 | 51 | 2022 |
| Advertising value of vlogs on destination visit intention: the mediating role of place attachment among Pakistani tourists AZ Abbasi, CD Schultz, DH Ting, F Ali, K Hussain Journal of Hospitality and Tourism Technology 13 (5), 816-834, 2022 | 45 | 2022 |
| The effect of social media and advertising activities on affiliate marketing R Olbrich, CD Schultz, PM Bormann International Journal of Internet Marketing and Advertising 13 (1), 47-72, 2019 | 43 | 2019 |
| ARvolution: Decoding consumer motivation and value dimensions in augmented reality CD Schultz, H Kumar Journal of Retailing and Consumer Services 78, 103701, 2024 | 38 | 2024 |
| The importance of trust for electronic commerce satisfaction: an entrepreneurial perspective F Shirazi, NA Adam, M Shanmugam, CD Schultz British Food Journal 123 (2), 789-802, 2021 | 37 | 2021 |
| The impact of ad positioning in search engine advertising: a multifaceted decision problem CD Schultz Electronic Commerce Research 20, 945-968, 2020 | 26 | 2020 |
| Informational, transactional, and navigational need of information: relevance of search intention in search engine advertising CD Schultz Information Retrieval Journal 23 (2), 117-135, 2020 | 26 | 2020 |
| Driving likes, comments, and shares on social networking sites: how post characteristics affect brand interactions in apparel retailing CD Schultz Proceedings of the 18th Annual International Conference on Electronic …, 2016 | 21 | 2016 |
| Suchmaschinenmarketing CD Schultz Handbuch Internet-Suchmaschinen: Nutzerorientierung in Wissenschaft und …, 2009 | 18 | 2009 |
| Consumer trust in E-Commerce: an analysis of Means Communicating trustworthiness from a Buying transaction life Cycle Perspective CD Schultz Kovač, 2007 | 17 | 2007 |
| Competition between national brands and private labels: determinants of the market share of national brands P Brüggemann, R Olbrich, CD Schultz Advances in National Brand and Private Label Marketing: Seventh …, 2020 | 16 | 2020 |
Dr Amir Zaib AbbasiResearch Scientist - III, IRC for Finance and Digital Economy, KFUPM Business School, King FahdEmail verificata su kfupm.edu.sa