| Artificial intelligence in digital marketing automation: Enhancing personalization, predictive analytics, and ethical integration MA Islam, SI Fakir, SB Masud, MD Hossen, MT Islam, MR Siddiky Edelweiss Applied Science and Technology 8 (6), 6498-6516, 2024 | 6 | 2024 |
| Understanding the Financial Transaction Security through Blockchain and Machine Learning for Fraud Detection in Data Privacy and Security SB Masud, MM Rana, HJ Sohag, F Shikder, MR Faraji, MM Hasan Pakistan Journal of Life and Social Sciences 22 (2), 17782-17803, 2024 | 1 | 2024 |
| An Action Design Research Study on Design Principles for Decision-Making Enhanced by Artificial Intelligence MM Hasan, MR Siddiky, SB Masud, SA Chowdhury American Journal of Industrial and Business Management 15 (1), 108-121, 2025 | | 2025 |
| An Examination of How Social Media Participation and Customer Satisfaction Affect the Likelihood that a Business Will Make Another Transaction in the Hospitality Sector T Talukder, SB Masud, MR Miah, A Hera, MO Faruque Open Access Library Journal 12 (1), 1-15, 2025 | | 2025 |
| Applying Generative mock Neuro Forge Networks for Synthetic Data Generation in AI Healthcare Systems MM Hasan, SB Masud, MR Siddiky, SA Chowdhury, I Islam, I Jahan Journal of International Crisis and Risk Communication Research 7 (12), 1257 …, 2024 | | 2024 |
| Navigating Role Identity Tensions: It Project Managers’ Identity Work in Agile Information Systems Development SB Masud, MR Siddiky, SA Chowdhury, A Rohan, MA Rahaman European Journal of Technology 8 (6), 1-16, 2024 | | 2024 |