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Allam Abu Farha
Allam Abu Farha
Associate professor in Marketing, Qatar University
Email verificata su qu.edu.qa
Titolo
Citata da
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An evaluation of the COVID-19 pandemic and perceived social distancing policies in relation to planning, selecting, and preparing healthy meals: an observational study in 38 …
C De Backer, L Teunissen, I Cuykx, P Decorte, S Pabian, S Gerritsen, ...
Frontiers in nutrition 7, 621726, 2021
992021
Dynamics of Muslim consumers’ behavior toward Halal products: Exploration study using fMRI technology
OS Al-Kwifi, A Abu Farha, ZU Ahmed
International Journal of Emerging Markets 14 (4), 689-708, 2019
672019
Strategic orientations and capabilities' effect on SMEs' performance
I Alnawas, A Abu Farha
Marketing Intelligence & Planning 38 (7), 829-845, 2020
472020
Competitive dynamics between multinational companies and local rivals in emerging markets
OS Al-Kwifi, AKA Farha, WS Zaraket
FIIB Business Review 9 (3), 189-204, 2020
272020
The effect of service failure severity on brand forgiveness: the moderating role of interpersonal attachment styles and thinking styles
I Alnawas, A Al Khateeb, A Abu Farha, NO Ndubisi
International Journal of Contemporary Hospitality Management 35 (5), 1691-1712, 2023
242023
Do different marketing practices pre-suppose different frames of reference? An exploratory study
A Abu Farha, S Elbanna
Journal of Business & Industrial Marketing 33 (3), 337-352, 2018
242018
Deploying partial least squares to investigate the influence of managerial assumptions on corporate social responsibility in the hotel industry
A A Farha, OS Al-Kwifi, ZU Ahmed
Journal of Hospitality and Tourism Technology, 2018
192018
Services marketing practices in diverse cultures: Canada compared to Qatar
A A Farha, PS Koku, SO Al-Kwifi, ZU Ahmed
Journal of Services Marketing, 2019
182019
Other sources of FDIs in Sub-Saharan Africa: The case of Gulf cooperation council states
PS Koku, AA Farha
Journal of Business Research 119, 619-626, 2020
172020
Impact of product innovativeness on technology switching in global market
OS AL-Kwifi, V Ongsakul, AK Abu Farha, AU Zafar, M Karasneh
EuroMed Journal of Business 16 (1), 25-38, 2021
162021
Enhancing servitization by international consumer integration: the influence of open innovation and co-creation
AKA Farha, OS Al-Kwifi, G Sakka, PV Nguyen, ZU Ahmed
International Marketing Review 40 (4), 774-797, 2022
142022
Dietary diversity in the Eastern Mediterranean region before and during the COVID-19 pandemic: Disparities, challenges, and mitigation measures
M Hoteit, H Mortada, A Al-Jawaldeh, R Mansour, B Yazbeck, M AlKhalaf, ...
Frontiers in Nutrition 9, 813154, 2022
132022
Matching organizational frame of reference and business strategy with contemporary marketing practices: evidence from Arab world
A Abu Farha
International Journal of Emerging Markets 11 (4), 533-549, 2016
132016
The impact of COVID-19 on physical (in) activity behavior in 10 Arab countries
H Al Sabbah, Z Taha, R Qasrawi, EA Assaf, L Cheikh Ismail, ...
International journal of environmental research and public health 19 (17), 10832, 2022
92022
Understanding consumerism within Western and Muslim based societies: Twitter usage of Saudi and American consumers
O Althawadi, J Fraedrich, AA Farha
Journal for Global Business Advancement 14 (2), 192-215, 2021
82021
Exploring critical internal enablers to SMEs export performance: evidence from Qatar
TH Elsharnouby, S Elbanna, AA Farha, N Mauji
Humanities and Social Sciences Communications 11 (1), 1-12, 2024
62024
Drivers and outcomes of a shopper-retailer's app relationship
AKA Farha, K El Hedhli, I Alnawas, H Zourrig, I Becheur
Journal of Retailing and Consumer Services 81, 104002, 2024
42024
Do Islamic Ethics Influence Consumers’ Reaction to Advertising Messages of Certain Foods? Tracking Consumers’ Reaction Using fMRI Technology
OS Al-Kwifi, PS Koku, AK Abu Farha, SM Al Halbadi
Journal of Global Marketing 35 (5), 349-367, 2022
42022
ICT effect on employees-related outcomes: higher education as a context
AK Abu Farha, SM Obeidat, OS Al-Kwifi
Journal of Systems and Information Technology 24 (1), 32-54, 2022
42022
The influence of managerial perceptions on adopting environmental strategies in B2B: An exploratory study from emerging countries
OS Al-Kwifi, AKA Farha, S Obeidat, H Yildiz, ZU Ahmed
Industrial Marketing Management 115, 550-563, 2023
32023
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