Kaj Storbacka

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Suvi NenonenProfessor, Stockholm School of EconomicsEmail verificata su hhs.se
Pennie FrowProfessor, University of SydneyEmail verificata su sydney.edu.au
Adrian PayneProfessor of Marketing EmeritusEmail verificata su unsw.edu.au
Roderick J. BrodieDepartment of Marketing University of Auckland Business SchoolEmail verificata su auckland.ac.nz
Cristina MeleProfessor of Service Innovation, University of Naples Federico IIEmail verificata su unina.it
Christian GrönroosProfessor of Service and Relationship Marketing, Hanken School of Economics FinlandEmail verificata su hanken.fi
Tore StrandvikProfessor of Marketing, Hanken School of Economics, Helsinki, FinlandEmail verificata su hanken.fi
Hans KjellbergProfessor, Stockholm School of EconomicsEmail verificata su hhs.se
Charlotta WindahlUniversity of AucklandEmail verificata su auckland.ac.nz
Paul P. MaglioProfessor of Management and Cognitive Science, UC MercedEmail verificata su ucmerced.edu
pia polsaresearcher, Hanken School of EconomicsEmail verificata su hanken.fi
Jaqueline PelsUniversidad Torcuato Di TellaEmail verificata su utdt.edu
Linda D PetersUniverstiy of nottinghamEmail verificata su nottingham.ac.uk
Kristian MollerProfessor of Marketing, Aalto University School of BusinessEmail verificata su aalto.fi
Valtteri KaartemoPost-Doctoral Researcher, University of TurkuEmail verificata su utu.fi
Alexey SklyarAssistant Professor, Linköping UniversityEmail verificata su liu.se
Jonathan J BakerSenior Lecturer, University of Adelaide, Adelaide Business SchoolEmail verificata su adelaide.edu.au
Michael KleinaltenkampProfessor (Emeritus) of Business and Services Marketing, Freie Universitaet BerlinEmail verificata su fu-berlin.de
Sascha RaithelFreie Universität BerlinEmail verificata su fu-berlin.de

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Kaj Storbacka

Professor, Hanken School of Economics

Email verificata su hanken.fi - Home page

market shaping market innovation business models co-creation engagement


Titolo Ordina per citazioni Ordina per anno Ordina per titolo	Citata da Citata da	Anno
Managing the co-creation of value AF Payne, K Storbacka, P Frow Journal of the Academy of Marketing Science 36 (1), 83-96, 2008	5865	2008
Managing customer relationships for profit: the dynamics of relationship quality K Storbacka, T Strandvik, C Grönroos International Journal of Service Industry Management 5 (5), 21-38, 1994	2480	1994
Customer Relationship Management: Creating Competitive Advantage through Win-win Relationship Strategies K Storbacka, JR Lehtinen McGraw-Hill Companies, 2001	1445*	2001
Co-creating brands: Diagnosing and designing the relationship experience A Payne, K Storbacka, P Frow, S Knox Journal of Business Research 62 (3), 379-389, 2009	1213	2009
Actor engagement as a microfoundation for value co-creation K Storbacka, RJ Brodie, T Böhmann, PP Maglio, S Nenonen Journal of Business Research 69 (8), 3008-3017, 2016	1048	2016
Managing co‐creation design: A strategic approach to innovation P Frow, S Nenonen, A Payne, K Storbacka British Journal of Management, 2015	907*	2015
A solution business model: Capabilities and management practices for integrated solutions K Storbacka Industrial Marketing Management 40 (5), 699-711, 2011	701	2011
Business model design: conceptualizing networked value co‐creation S Nenonen, K Storbacka International Journal of Quality and Service Sciences, 2010	619	2010
Det kundnära företaget R Blomqvist, J Dahl, T Haeger, K Storbacka Stockholm: Liber Ekonomi, 1999	435*	1999
Segmentation based on customer profitability—retrospective analysis of retail bank customer bases K Storbacka Journal of marketing management 13 (5), 479-492, 1997	351	1997
Scripting markets: From value propositions to market propositions K Storbacka, S Nenonen Industrial Marketing Management 40 (2), 255-266, 2011	328	2011
Capabilities for market-shaping: Triggering and facilitating increased value creation S Nenonen, K Storbacka, C Windahl Journal of the Academy of Marketing Science 47, 617-639, 2019	291	2019
Solution business models: Transformation along four continua K Storbacka, C Windahl, S Nenonen, A Salonen Industrial Marketing Management 42 (5), 705-716, 2013	284	2013
The changing role of sales: viewing sales as a strategic, cross‐functional process K Storbacka, L Ryals, IA Davies, S Nenonen European Journal of marketing 43 (7/8), 890-906, 2009	266	2009
Practices as markets: Value co-creation in e-invoicing O Korkman, K Storbacka, B Harald Australasian Marketing Journal 18 (4), 236-247, 2010	257	2010
Designing business models for value co-creation K Storbacka, P Frow, S Nenonen, A Payne Review of Marketing Research 9, 51-78, 2012	235	2012
The Nature of Customer Relationship Profitability: Analysis of Relationships and Customer Bases in Retail Banking K Storbacka Hanken School of Economics, 1994	222*	1994
Networks, ecosystems, fields, market systems? Making sense of the business environment K Möller, S Nenonen, K Storbacka Industrial Marketing Management 90, 380-399, 2020	212	2020
Create Value with Strategic Accounts K Storbacka, P Sivula, K Kaario Helsinki: Kauppakaari Oyj, 1999	212*	1999
Markets as configurations K Storbacka, S Nenonen European Journal of Marketing 45 (1-2), 1-2, 2011	211	2011

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