| Brand experience and brand attachment as drivers of WOM in hospitality M Gómez-Suárez, M Veloso Spanish Journal of Marketing-ESIC 24 (2), 231-246, 2020 | 108 | 2020 |
| Customer experience in the hotel industry: a systematic literature review and research agenda M Veloso, M Gomez-Suarez International Journal of Contemporary Hospitality Management 35 (8), 3006-3028, 2023 | 56 | 2023 |
| Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention M Veloso, M Ieva, M Gómez-Suárez Journal of Hospitality Marketing & Management 33 (1), 57-77, 2024 | 16 | 2024 |
| Resilience and Sustainable Urban Tourism: Understanding Local Communities’ Perceptions after a Crisis A Brochado, P Rodrigues, A Sousa, AP Borges, M Veloso, ... Sustainability 15 (18), 13298, 2023 | 12 | 2023 |
| The influential role of hotel-generated content on social media M Veloso, M Gomez-Suarez Journal of Hospitality and Tourism Technology 14 (2), 245-257, 2023 | 12 | 2023 |
| Enhancing social media engagement by the hospitality industry: The power of customer experience dimensions M Gomez-Suarez, M Veloso Journal of Vacation Marketing 30 (2), 311-326, 2024 | 9 | 2024 |
| Designing Facebook publications focused on hotel customer experience: How to improve brand attitude and booking intention M Gómez-Suárez, M Veloso Brand, Label, and Product Intelligence: Second International Conference …, 2022 | 8 | 2022 |
| COVID crisis and the impact on smart tourism, sustainable development and local communities P Rodrigues, M Gómez-Suárez, A Brochado, M Veloso, AP Borges, ... Business Under Crisis, Volume III: Avenues for Innovation, Entrepreneurship …, 2022 | 8 | 2022 |
| Happiness leisure experiences in consumption P RODRIGUES, A SOUSA, M VELOSO The Journal of Asian Finance, Economics and Business 9 (3), 377-388, 2022 | 6 | 2022 |
| Fairtrade coffee consumption in Spain: Employing dual attitudes and construal level theory to draw insights on the ethical purchasing gap E Kossmann, M Veloso, M Gómez-Suárez Journal of Fair Trade 3 (1), 1-19, 2021 | 3 | 2021 |
| A moderated mediation model to estimate the relationship between brands’ experiential event evaluation and WOM M Gómez-Suárez, M Veloso, MJ Yagüe Journal of Hospitality and Tourism Insights, 2025 | | 2025 |
| The Influence of the Covid-19 Pandemic on Social Media Engagement of Luxury Hotels M Gómez-Suárez, M Veloso, M Quinones National Brand and Private Label Marketing Conference, 134-141, 2023 | | 2023 |
| Check for updates The Influence of the Covid-19 Pandemic on Social Media Engagement of Luxury Hotels M Gómez-Suárez, M Veloso, M Quinones Advances in National Brand and Private Label Marketing: 10th International …, 2023 | | 2023 |
| EFFECT OF COVID-19 ON BEHAVIORAL ENGAGEMENT WITH LUXURY HOTELS M Gómez-Suárez, M Veloso, M Ouinones 1" INTERNATIONAL WORKSHOP IN MARKETING May 13, 2022, 120, 2022 | | 2022 |
| Effect of covid-19 on behavioral engagement with luxury hotels: an observation on facebook M Gómez-Suárez, M Veloso, M Quinones | | 2022 |
| Impacto del covid-19 en la interacción de los usuarios con el contenido generado por el hotel en facebook MG Suárez, MV Huertas, M Quiñones TuriTec: XIII Congreso Internacional Turismo y Tecnologías de la Información …, 2021 | | 2021 |