| Digital marketing for B2B organizations: structured literature review and future research directions N Pandey, P Nayal, AS Rathore Journal of Business & Industrial Marketing 35 (7), 1191-1204, 2020 | 359 | 2020 |
| Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach P Nayal, N Pandey, J Paul Journal of Consumer Affairs 56 (1), 359-390, 2022 | 195 | 2022 |
| Online food delivery: A systematic synthesis of literature and a framework development A Shankar, C Jebarajakirthy, P Nayal, HI Maseeh, A Kumar, A Sivapalan International Journal of Hospitality Management 104, 103240, 2022 | 153 | 2022 |
| Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional model P Nayal, N Pandey, J Paul International Journal of Information Management 57, 102288, 2021 | 47 | 2021 |
| Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions A Kumar, A Shankar, P Nayal Journal of Retailing and Consumer Services 77, 103639, 2024 | 39 | 2024 |
| Redemption intention of coupons: A meta-analytical review and future directions P Nayal, N Pandey Journal of Promotion Management 26 (3), 372-395, 2020 | 34 | 2020 |
| Digital coupon redemption: Conceptualization, scale development and validation P Nayal, N Pandey Australasian Journal of Information Systems 24, 2020 | 23 | 2020 |
| What makes a consumer redeem digital coupons? Behavioral insights from grounded theory approach P Nayal, N Pandey Journal of Promotion Management 28 (3), 205-238, 2022 | 16 | 2022 |
| Framework for measuring usage intention of digital coupons: A SPADM approach P Nayal, N Pandey Journal of Strategic Marketing 33 (1), 117-137, 2025 | 13 | 2025 |
| Role of social media in hospital branding: insights for marketing practitioners P Nayal, N Pandey New techniques for brand management in the healthcare sector, 1-16, 2021 | 8 | 2021 |
| Why do consumers choose online food delivery services? A meta-analytic review A Shankar, C Jebarajakirthy, HI Maseeh, P Nayal, A Kumar, C Krishnan International Journal of Hospitality Management 123, 103921, 2024 | 3 | 2024 |
| Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem? P Nayal, A Sharma, N Pandey, A Shankar Marketing Intelligence & Planning, 2024 | | 2024 |