| When does electronic word-of-mouth matter? A study of consumer product reviews JQ Zhang, G Craciun, D Shin Journal of business research 63 (12), 1336-1341, 2010 | 951 | 2010 |
| Credibility of negative online product reviews: Reviewer gender, reputation and emotion effects G Craciun, K Moore Computers in Human Behavior 97, 104-115, 2019 | 129 | 2019 |
| Fear of missing out and personality as predictors of social networking sites usage: The Instagram case K Moore, G Craciun Psychological reports 124 (4), 1761-1787, 2021 | 124 | 2021 |
| Discrete emotions effects on electronic word-of-mouth helpfulness: The moderating role of reviewer gender and contextual emotional tone G Craciun, W Zhou, Z Shan Decision Support Systems, 113226, 2019 | 73 | 2019 |
| How does target know so much about its customers? Utilizing customer analytics to make marketing decisions HB Corrigan, G Craciun, AM Powell Marketing Education Review 24 (2), 159-166, 2014 | 56 | 2014 |
| An integrative experiential learning project in the undergraduate branding course: Creating a marketing department brochure G Craciun, H Bober Corrigan Journal of Marketing Education 32 (2), 116-127, 2010 | 47 | 2010 |
| Choice defaults and social consensus effects on online information sharing: The moderating role of regulatory focus G Craciun Computers in Human Behavior 88, 89-102, 2018 | 35 | 2018 |
| The impact of attitudinal ambivlence on weight loss decisions: Consequences and mitigating factors GC My Bui, Courtney M. Droms Journal of Consumer Behaviour 13, 303-315, 2014 | 24 | 2014 |
| Asking the right questions: Using student-written exams as an innovative approach to learning and evaluation H Corrigan, G Craciun Marketing Education Review 23 (1), 31-36, 2013 | 19 | 2013 |
| Safe driving communication: A regulatory focus perspective G Craciun, D Shin, JQ Zhang Journal of Consumer Behaviour 16 (6), e50-e60, 2017 | 12 | 2017 |
| Wearing more than one hat: Improving student-authored case longevity while encouraging additional student roles H Corrigan, G Craciun Marketing Education Review 22 (1), 33-38, 2012 | 7 | 2012 |
| Cost benefit analysis models for evaluation of VMEP/HUMS project V Giurgiutiu, G Craciun, A Rekers Proc. 55th Meeting of the Society for Machinery Failure Prevention …, 2001 | 7 | 2001 |
| Mood effects on ordinary unethical behavior GM Craciun University of South Carolina, 2006 | 5 | 2006 |
| A new look at how attitude toward the ad influences brand attitudes and purchase intentions GM Craciun, TJ Madden American Marketing Association. Conference Proceedings 13, 51, 2002 | 4 | 2002 |
| Learning Styles in the Flipped Classroom K Moore, G Craciun Marketing Education Review, 1-14, 2024 | 1 | 2024 |
| Social media disclosure: maximizing versus satisficing effects on default preferences G Craciun, W Zhou Journal of Consumer Marketing, 2025 | | 2025 |
| Credibiity of negative word-of-mouth: Gender, reputation, and emotion effects G Craciun, K Moore 2019 Winter AMA Conference 30, 35-36, 2019 | | 2019 |
| No one trusts emotional women? Measuring the impact of discrete emotions on review helpfulness G Craciun, W Zhou, Z Shan 2019 Winter AMA Conference 30, 41-42, 2019 | | 2019 |
| Index to Volume 24 of Marketing education review A Beatson, I Larkin, GS Black, CL Daughtrey, JS Lewis, G Brockway, ... Marketing Education Review 24 (3), 247-248, 2014 | | 2014 |
| Index to Volume 23 of Marketing education review C Atwong, S Cadwallader, RE Boostrom Jr, R Kurthakoti, D Bristow, ... Marketing Education Review 23 (3), 297-298, 2013 | | 2013 |
Jason Q. ZhangProfessor of Marketing, Loyola University MarylandEmail verificata su loyola.edu
