| Consumer innovativeness influence on really new product adoption CW Chao, M Reid, FT Mavondo Australasian Marketing Journal 20 (3), 211-217, 2012 | 153 | 2012 |
| Permission email marketing and its influence on online shopping V Reimers, CW Chao, S Gorman Asia Pacific Journal of Marketing and Logistics 28 (2), 2016 | 145 | 2016 |
| The academic conceptualisation of ethical clothing: could it account for the attitude behaviour gap? V Reimers, B Magnuson, F Chao Journal of Fashion Marketing and Management: An International Journal 20 (4 …, 2016 | 132 | 2016 |
| Re-visiting an old topic with a new approach: the case of ethical clothing B Magnuson, V Reimers, F Chao Journal of Fashion Marketing and Management: An International Journal 21 (3 …, 2017 | 87 | 2017 |
| The role of convenience in a recreational shopping trip V Reimers, F Chao European Journal of Marketing 48 (11/12), 2213-2236, 2014 | 85 | 2014 |
| Happiness, altruism and the Prius effect: how do they influence consumer attitudes towards environmentally responsible clothing? V Reimers, B Magnuson, F Chao Journal of Fashion Marketing and Management: An International Journal 21 (1 …, 2017 | 83 | 2017 |
| Global consumer innovativeness and consumer electronic product adoption CW Chao, M Reid, F Mavondo Asia Pacific Journal of Marketing and Logistics 25 (4), 614-630, 2013 | 76 | 2013 |
| Effects of in-store live stream on consumers’ offline purchase intention P Zhang, CWF Chao, R Chiong, N Hasan, HM Aljaroodi, F Tian Journal of Retailing and Consumer Services 72, 103262, 2023 | 66 | 2023 |
| What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty S Vilches-Montero, A Pandit, R Bravo-Olavarria, CWF Chao Journal of Retailing and Consumer Services 44, 64-70, 2018 | 35 | 2018 |
| Testing an international measure of public service motivation: Is there really a bright or dark side? J Rayner, V Reimers, CW Chao Australian Journal of Public Administration 77 (1), 87-101, 2018 | 23 | 2018 |
| Vicarious innovativeness or vicarious learning: The role of existing vicarious innovativeness in new product purchase intentions CW Chao, M Reid, YC Hung Australasian Marketing Journal 24 (1), 87-92, 2016 | 21 | 2016 |
| Strategic recommendations for new product adoption in the Chinese market CW Chao, M Reid, PH Lai, V Reimers Journal of Strategic Marketing 28 (2), 176-188, 2020 | 17 | 2020 |
| Does consumer innovativeness matter in electrified vehicle? The moderation role of consumer involvement CW Chao, YC Hung, L Sun Journal of International Consumer Marketing 34 (3), 298-311, 2022 | 16 | 2022 |
| Identifying attendance motives for an international league fixture V Reimers, CW Chao, K Speechley Asia Pacific Journal of Marketing and Logistics 30 (1), 121-138, 2018 | 14 | 2018 |
| Love at first sight: The effect of presentation order on evaluation of experiential options in luxury tour packages YC Hung, L Song, CWF Chao, C Guan Journal of Business Research 81, 181-191, 2017 | 14 | 2017 |
| Consumer innovativeness and Chinese's really new product adoption behaviour C Chao, M Reid Australian and New Zealand Marketing Academy Conference 2010, 1-9, 2010 | 11 | 2010 |
| The influence of consumer innovativeness on really new product adoption CW Chao, M Reid, FT Mavondo Australian and New Zealand Marketing Academy Conference 2009, 1-7, 2009 | 10 | 2009 |
| Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study S Guan, CWF Chao, F Tian Journal of Retailing and Consumer Services 79, 103837, 2024 | 6 | 2024 |
| A systematic literature review on vlog marketing: thematic analysis and future research directions P Zhang, N Hasan, R Chiong, CW Chao Asia Pacific Journal of Marketing and Logistics 36 (6), 1538-1555, 2024 | 6 | 2024 |
| Does Consumer Innovativeness Influence Western and Eastern Customers’ Really New Product Adoption Behavior Differently? CW Chao, M Reid Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | 5 | 2015 |