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Cristina Mele
Cristina Mele
Professor of Service Innovation, University of Naples Federico II
Email verificata su unina.it
Titolo
Citata da
Citata da
Anno
A brief review of systems theories and their managerial applications
C Mele, J Pels, F Polese
Service science 2 (1-2), 126-135, 2010
10172010
Marketing as value co-creation through network interaction and resource integration
E Gummesson, C Mele
Journal of business market management 4 (4), 181-198, 2010
7092010
“Five Co‐s” in innovating: a practice‐based view
T Russo‐Spena, C Mele
Journal of Service Management 23 (4), 527-553, 2012
4262012
Value co-creation among retailers and consumers: New insights into the furniture market
L Andreu, I Sánchez, C Mele
Journal of retailing and consumer services 17 (4), 241-250, 2010
2782010
Co‐creating value innovation through resource integration
C Mele, T Russo Spena, M Colurcio
International Journal of Quality and Service Sciences 2 (1), 60-78, 2010
2542010
The role of shared intentions in the emergence of service ecosystems
M Taillard, LD Peters, J Pels, C Mele
Journal of Business Research 69 (8), 2972-2980, 2016
2442016
Conflicts and value co-creation in project networks
C Mele
Industrial Marketing Management 40 (8), 1377-1385, 2011
2412011
Mitigating loneliness with companion robots in the COVID-19 pandemic and beyond: an integrative framework and research agenda
G Odekerken-Schröder, C Mele, T Russo-Spena, D Mahr, A Ruggiero
Journal of Service Management 31 (6), 1149-1162, 2020
2262020
The evolving path of TQM: towards business excellence and stakeholder value
C Mele, M Colurcio
International journal of quality & reliability management 23 (5), 464-489, 2006
2082006
Key dimensions of service systems in value-creating networks
C Mele, F Polese
The science of service systems, 37-59, 2011
2022011
A holistic market conceptualization
C Mele, J Pels, K Storbacka
Journal of the Academy of Marketing Science 43, 100-114, 2015
2002015
A new perspective on market dynamics: Market plasticity and the stability–fluidity dialectics
S Nenonen, H Kjellberg, J Pels, L Cheung, S Lindeman, C Mele, L Sajtos, ...
Marketing Theory 14 (3), 269-289, 2014
1852014
Smart nudging: How cognitive technologies enable choice architectures for value co-creation
C Mele, TR Spena, V Kaartemo, ML Marzullo
Journal of Business Research 129, 949-960, 2021
1652021
Shaping service ecosystems: exploring the dark side of agency
C Mele, S Nenonen, J Pels, K Storbacka, A Nariswari, V Kaartemo
Journal of Service Management 29 (4), 521-545, 2018
1332018
Value co-creation as a complex adaptive process
F Polese, C Mele, E Gummesson
Journal of Service Theory and Practice 27 (5), 926-929, 2017
1212017
Research traditions of innovation: Goods-dominant logic, the resource-based approach, and service-dominant logic
C Mele, M Colurcio, T Russo-Spena
Managing Service Quality 24 (6), 612-642, 2014
1172014
The millennial customer journey: a Phygital mapping of emotional, behavioural, and social experiences
C Mele, T Russo-Spena, M Tregua, CC Amitrano
Journal of Consumer Marketing, 2021
1032021
Examining how context change foster service innovation
B Edvardsson, P Frow, E Jaakkola, TL Keiningham, K Koskela-Huotari, ...
Journal of Service Management 29 (5), 932-955, 2018
952018
The synergic relationship between TQM and marketing in creating customer value
C Mele
Managing Service Quality: An International Journal 17 (3), 240-258, 2007
942007
Marketing relazionale: gestione del marketing nei network di relazioni
E Gummesson, C Mele
Ulrico Hoepli, 2006
92*2006
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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