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Mandy Pick
Mandy Pick
Head of Marketing, Join GmbH
Email verificata su join.de
Titolo
Citata da
Citata da
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Progress in partial least squares structural equation modeling use in marketing research in the last decade
M Sarstedt, JF Hair, M Pick, BD Liengaard, L Radomir, CM Ringle
Psychology & Marketing 39 (5), 1035-1064, 2022
7702022
Psychological ownership in social media influencer marketing
M Pick
European Business Review 33 (1), 2021
1952021
An Updated Assessment of Model Evaluation Practices in PLS-SEM: An Abstract
M Sarstedt, JF Hair, M Pick, BD Liengaard, L Radomir, CM Ringle
Academy of Marketing Science Annual Conference, 85-86, 2022
92022
Influencer Marketing as a Counterstrategy to the Commoditization of Marketing Communications: A Bibliometric Analysis
M Pick, M Sarstedt
Commodity Marketing: Strategies, Concepts, and Cases, 293-328, 2022
22022
Selected conceptual and methodological contributions on influencer marketing and partial least squares structural equation modeling
M Pick
2021
Endorser Credibility and Psychological Ownership in the Social Media-Based Influencer Marketing Context: An Abstract
M Pick
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020
2020
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