| The role of relationship quality in the stratification of vendors as perceived by customers MJ Dorsch, SR Swanson, SW Kelley Journal of the Academy of marketing Science 26 (2), 128-142, 1998 | 1203 | 1998 |
| A model of fan identification: Antecedents and sponsorship outcomes K Gwinner, SR Swanson Journal of services marketing 17 (3), 275-294, 2003 | 1176 | 2003 |
| The effects of perceived service quality on repurchase intentions and subjective well-being of Chinese tourists: The mediating role of relationship quality L Su, SR Swanson, X Chen Tourism management 52, 82-95, 2016 | 588 | 2016 |
| Service recovery attributions and word‐of‐mouth intentions SR Swanson, SW Kelley European Journal of Marketing 35 (1/2), 194-211, 2001 | 559 | 2001 |
| Perceived corporate social responsibility's impact on the well-being and supportive green behaviors of hotel employees: The mediating role of the employee-corporate relationship L Su, SR Swanson Tourism management 72, 437-450, 2019 | 521 | 2019 |
| The effect of destination social responsibility on tourist environmentally responsible behavior: Compared analysis of first-time and repeat tourists L Su, SR Swanson Tourism Management 60, 308-321, 2017 | 507 | 2017 |
| What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion G Walsh, KP Gwinner, SR Swanson Journal of Consumer Marketing 21 (2), 109-122, 2004 | 433 | 2004 |
| Reputation and intentions: The role of satisfaction, identification, and commitment L Su, SR Swanson, S Chinchanachokchai, MK Hsu, X Chen Journal of Business Research 69 (9), 3261-3269, 2016 | 307 | 2016 |
| Attributions and outcomes of the service recovery process SR Swanson, SW Kelley Journal of Marketing Theory and Practice 9 (4), 50-65, 2001 | 294 | 2001 |
| The effect of tourist relationship perception on destination loyalty at a world heritage site in China: The mediating role of overall destination satisfaction and trust LJ Su, MK Hsu, S Swanson Journal of Hospitality & Tourism Research 41 (2), 180-210, 2017 | 266 | 2017 |
| Motivations of college student game attendance and word-of-mouth behavior: The impact of gender differences. SR Swanson, K Gwinner, BV Larson, S Janda Sport Marketing Quarterly 12 (3), 2003 | 256 | 2003 |
| Grocery store image, travel distance, satisfaction and behavioral intentions: Evidence from a Midwest college town MK Hsu, Y Huang, S Swanson International Journal of Retail & Distribution Management 38 (2), 115-132, 2010 | 226 | 2010 |
| Image transfer in corporate event sponsorship: Assessing the impact of team identification and event-sponsor fit KP Gwinner, BV Larson, SR Swanson International Journal of Management and Marketing Research 2 (1), 1-15, 2009 | 219 | 2009 |
| Critical incidents in tourism: Failure, recovery, customer switching, and word‐of‐mouth behaviors SR Swanson, MK Hsu Journal of Travel & Tourism Marketing 26 (2), 180-194, 2009 | 218 | 2009 |
| The effect of recovery locus attributions and service failure severity on word-of-mouth and repurchase behaviors in the hospitality industry SR Swanson, MK Hsu Journal of Hospitality & Tourism Research 35 (4), 511-529, 2011 | 189 | 2011 |
| Art for art's sake? An examination of motives for arts performance attendance SR Swanson, JC Davis, Y Zhao Nonprofit and voluntary sector quarterly 37 (2), 300-323, 2008 | 171 | 2008 |
| Destination perceptions, relationship quality, and tourist environmentally responsible behavior X He, D Hu, SR Swanson, L Su, X Chen Tourism management perspectives 28, 93-104, 2018 | 169 | 2018 |
| How does perceived corporate social responsibility contribute to green consumer behavior of Chinese tourists: A hotel context L Su, SR Swanson, M Hsu, X Chen International Journal of Contemporary Hospitality Management 29 (12), 3157-3176, 2017 | 158 | 2017 |
| The relationship of differential loci with perceived quality and behavioral intentions SR Swanson, JC Davis Journal of Services Marketing 17 (2), 202-219, 2003 | 153 | 2003 |
| The impact of tourism activity type on emotion and storytelling: The moderating roles of travel companion presence and relative ability L Su, J Cheng, SR Swanson Tourism Management 81, 104138, 2020 | 147 | 2020 |
