| Consumer acceptance of shared e-scooters for urban and short-distance mobility CS Kopplin, BM Brand, Y Reichenberger Transportation Research Part D: Transport and Environment 91, 102680, 2021 | 221 | 2021 |
| Towards a Mobile App Diffusion of Innovations model: A multinational study of mobile wallet adoption N Shaw, B Eschenbrenner, BM Brand Journal of Retailing and Consumer Services 64, 102768, 2022 | 100 | 2022 |
| The Importance of Sustainability Aspects When Purchasing Online: Comparing Generation X and Generation Z BM Brand, TM Rausch, J Brandel Sustainability 14 (9), 5689, 2022 | 77 | 2022 |
| Examining sustainability surcharges for outdoor apparel using Adaptive Choice-Based Conjoint analysis BM Brand, TM Rausch Journal of Cleaner Production 289, 1-18, 2020 | 53 | 2020 |
| New insights in online fashion retail returns from a customers’ perspective and their dynamics B Stöcker, D Baier, BM Brand Journal of Business Economics 91 (8), 1149-1187, 2021 | 44 | 2021 |
| Cultural differences in the perception of credible online reviews–The influence of presentation format BM Brand, R Reith Decision Support Systems 154, 113710, 2022 | 28 | 2022 |
| Adaptive CBC: Are the Benefits Justifying its Additional Efforts Compared to CBC? BM Brand, D Baier Archives of Data Science, Series A 6 (1), 2020 | 25 | 2020 |
| Cultural differences in processing online customer reviews: holistic versus analytic thinkers BM Brand, CS Kopplin, TM Rausch Electronic Markets, 2022 | 14 | 2022 |
| Measuring country of origin effects in online shopping implicitly: a discrete choice analysis approach BM Brand, D Baier International Marketing Review 39 (4), 955-983, 2022 | 13 | 2022 |
| Gotta buy'em all? Online shopping cart abandonment among new and existing customers TM Rausch, BM Brand International Journal of Electronic Business 17 (2), 109-134, 2022 | 10 | 2022 |
| Adaptive Choice-Based Conjointanalyse BM Brand, D Baier Conjointanalyse: Methoden-Anwendungen-Praxisbeispiele, 205-231, 2021 | 7 | 2021 |
| Effective Return Prevention Measures in the Post-purchase Stage: A Best-Worst Scaling Approach BM Brand, CS Kopplin Marketing: ZFP 45 (1), 30-47, 2023 | 6 | 2023 |
| Bridging the information asymmetry in e-commerce: an intercultural perspective on sustainable clothing Z Robichaud, BM Brand, H Yu International Journal of Retail & Distribution Management 52 (10/11), 1004-1019, 2024 | 3 | 2024 |
| Extrinsic Information Cues for Mitigating Information Asymmetry in e-Commerce: A German-Chinese Perspective BM Brand | 1 | 2022 |
| Bridging the intention-behavior-gap through digitalized information (?)-Two laboratory experiments in the textile industry BM Brand Journal of Retailing and Consumer Services 84, 104179, 2025 | | 2025 |
| Do You Want to BeReal? Usage Intention and Well-Being for the Social Network BeReal MA Fortagne, BM Brand, B Lis International Journal of Innovation and Technology Management, 2450056, 2024 | | 2024 |
| Mapping the sustainability labels jungle in the food context: consumers' preference of label (type) BM Brand, LK Dintner | | 2024 |
Theresa Maria RauschPost Doc, University of BayreuthEmail verificata su uni-bayreuth.de
