| eWOM through social networking sites and impact on purchase intention and brand image in Iran M Farzin, M Fattahi Journal of Advances in Management Research 15 (2), 161-183, 2018 | 388 | 2018 |
| Extending UTAUT2 in M-banking adoption and actual use behavior: does WOM communication matter? M Farzin, M Sadeghi, F Yahyayi Kharkeshi, H Ruholahpur, M Fattahi Asian Journal of Economics and Banking 5 (2), 136-157, 2021 | 138 | 2021 |
| Effect of social media marketing and eWOM on willingness to pay in the etailing: Mediating role of brand equity and brand identity M Farzin, M Sadeghi, M Fattahi, MR Eghbal Business Perspectives and Research 10 (3), 327-343, 2022 | 96 | 2022 |
| The influence of social network characteristics on the purchase intention M Farzin, R Ghaffari, M Fattahi Business Perspectives and Research 10 (2), 267-285, 2022 | 23 | 2022 |
| Patient engagement behaviors in hospitals: the role of word of mouth and patient helping behaviors M Fattahi, M Farzin, M Sadeghi, R Makvandi International Journal of Pharmaceutical and Healthcare Marketing 16 (4), 606-623, 2022 | 14 | 2022 |
| Factors Influencing Marketing Strategy with Health Insurance Educational Approach F Valimi, M Fattahi, M Ranjbar Clinical Excellence 10 (2), 1-9, 2020 | 6 | 2020 |
| Providing a Model for Comme rcialization of Knowledge-Based Agricultural Ideas for Enhancement of Technological Capabilities (Case Study: Knowledge-Based Companies in Science … N Asadi, M Fattahi, M Taghvaie Journal of Entreneurship and Agriculture 8 (16), 113-124, 2021 | 5 | 2021 |
| Role of environmental factors on establishment of small and medium enterprises (SMEs): case of Mazandaran province of Iran H Aghajani, H Shababi, M Fattahi World Applied Sciences Journal 19 (1), 131-139, 2012 | 5 | 2012 |
| Studying the effects of information and communication technology acceptance on organizational agility SY Ebrahimian Jolodar, M Fattahi Journal of Development & Evolution Mnagement 1396 (special issue), 53-62, 2018 | 4 | 2018 |
| Integrating Ordered Weighted Average (OWA) techniques with geographic information Systems for landfill site selection (Case study: Metropolis of Mashhad) MR Rahnama, H Aghajani, M Fattahi GEOGRAPHY AND ENVIRONMENTAL HAZARDS 1 (3), 87-105, 2012 | 4 | 2012 |
| Investigating the adoption of mobile banking and mobile payment services in developing countries M Farzin, M Fattahi Elsevier, 2023 | 3 | 2023 |
| Designing a model of marketing strategies in Hafez Atieh Sazan Insurance Company F Valimi, M Fatahi, M Ranjbar Iranian Journal of Health Sciences, 2021 | 3 | 2021 |
| The impact of social network marketing on consumer Willingness for brand purchase, given the mediating role of customer engagement S Serajpour, M Fattahi, F Zameni International Journal of Resistive Economics 9 (1), 67-81, 2021 | 3 | 2021 |
| Assessment of Strategic Thinking among Iran Glass Industry Managers M Khanjamali, M Fattahi 2nd International Conference on Management & Industrial Engineering …, 2016 | 3 | 2016 |
| Identifying the Components and Indicators of Social Marketing in Small and Medium Businesses with a Resistance Economy Approach SS Ekhlasmand, M Fattahi, S Salavati Journal of System Management 9 (4), 1-12, 2023 | 2 | 2023 |
| The role of sensory marketing in the improvement of customer experience and the intention of purchase from a store (case of study: Ofogh Kourosh chain stores) R Kazemi, M Fattahi, N Imankhan Journal of Business Management 13 (50), 416-435, 2021 | 2 | 2021 |
| Modeling Brand Selection Evaluation in the Banking Industry M Esfandiari, N Imankhan, M Fattahi Journal of Business Management 12 (3), 727-747, 2020 | 2 | 2020 |
| Presenting an Entrepreneurial University Development Model Based on Stabilized Knowledge-Based Businesses (A Case Study: Sharif University of Technology, Tehran, Iran) Z Pazirofteh, R Yousefi Saidabadi, M Fattahi Journal of Educational Planning Studies 9 (17), 305-325, 2020 | 2 | 2020 |
| Qualitative Marketing Research: Projective Techniques with Picture Drawing M Farzin, M Fattahi, FY Kharkeshi LAP LAMBERT Academic Publishing, 2020 | 2 | 2020 |
| Assessing the Relationship between Psychological Factors of Empowerment with Organizational Entrepreneurship at the Social Security General Administration of Mazandaran … HR Shani, M Fattahi International Journal of Academic Research in Business and Social Sciences 7 …, 2017 | 2 | 2017 |
Milad Farzin, Ph.D.Assistant Professor of Marketing, Rahedanesh Institute of Higher EducationEmail verificata su rahedanesh.ac.ir