| Impact of culture, behavior and gender on green purchase intention N Sreen, S Purbey, P Sadarangani Journal of retailing and consumer services 41, 177-189, 2018 | 954 | 2018 |
| Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size N Sreen, A Dhir, S Talwar, TM Tan, F Alharbi Journal of Retailing and Consumer Services 61, 102549, 2021 | 126 | 2021 |
| Product specific values and personal values together better explains green purchase S Bhardwaj, N Sreen, M Das, A Chitnis, S Kumar Journal of Retailing and Consumer Services 74, 103434, 2023 | 59 | 2023 |
| Understanding the relationship between different facets of materialism and attitude toward green products N Sreen, S Purbey, P Sadarangani Journal of Global Marketing 33 (5), 396-416, 2020 | 59 | 2020 |
| Impact of green consumption value, and context-specific reasons on green purchase intentions: A behavioral reasoning theory perspective S Chatterjee, N Sreen, PH Sadarangani, BJ Gogoi Journal of Global Marketing 35 (4), 285-305, 2022 | 52 | 2022 |
| Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies MR Gleim, H McCullough, N Sreen, LG Pant Journal of Retailing and Consumer Services 70, 103124, 2023 | 48 | 2023 |
| The impact of the institutional environment on green consumption in India N Sreen, R Yadav, S Kumar, M Gleim Journal of Consumer Marketing 38 (1), 47-57, 2020 | 47 | 2020 |
| Role of internal and external values on green purchase S Kumar, N Sreen Green marketing as a positive driver toward business sustainability, 158-185, 2020 | 34 | 2020 |
| Impact of national culture on e-government development: A longitudinal study S Kumar, K Baishya, N Sreen, PH Sadarangani, HV Samalia Journal of Global Information Management (JGIM) 29 (2), 1-22, 2021 | 33 | 2021 |
| Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context S Chatterjee, N Sreen, J Rana, A Dhir, PH Sadarangani International Review on Public and Nonprofit Marketing 19 (4), 737-762, 2022 | 24 | 2022 |
| The interplay of personality traits and motivation in leisure travel decision-making during the pandemic N Sreen, A Tandon, F Jabeen, S Srivastava, A Dhir Tourism Management Perspectives 46, 101095, 2023 | 23 | 2023 |
| Profiling green consumers through culture, beliefs and demographics: an Indian study N Sreen, PH Sadarangani, BJ Gogoi International Journal of Indian Culture and Business Management 19 (2), 168-188, 2019 | 21 | 2019 |
| Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach A Sharma, N Sreen, K Baishya Marketing Intelligence & Planning 41 (5), 593-612, 2023 | 18 | 2023 |
| Role of personal values on revisiting green hotels: A hierarchical value map approach N Sreen, S Mukherjee, C Jebarajakirthy, S Kumar, H Sharma Tourism Recreation Research 49 (4), 854-874, 2024 | 15 | 2024 |
| An exploratory study identifying motives and barriers to ethical consumption for young Indian consumers S Chatterjee, N Sreen, P Sadarangani International Journal of Economics and Business Research 22 (2-3), 127-148, 2021 | 12 | 2021 |
| Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior N Sreen, S Chatterjee, S Bhardwaj, A Chitnis International Review on Public and Nonprofit Marketing 20 (2), 447-475, 2023 | 11 | 2023 |
| Eco-friendly products purchase intention: a comparison of theory of planned behaviour and social cognitive theory N Sreen, S Chatterjee, P Sadarangani International Journal of Economics and Business Research 22 (2-3), 149-173, 2021 | 10 | 2021 |
| A path from cultural values to mobile travel app use N Sreen, PH Sadarangani, V Giridhar International Journal of Indian Culture and Business Management 18 (3), 251-271, 2019 | 9 | 2019 |
| Knowledge acquisition from innovation failures: a study of micro, small and medium enterprises (MSMEs) N Sreen, V Sharma, SM Alshibani, S Walsh, G Russo Journal of Knowledge Management 28 (4), 947-970, 2024 | 5 | 2024 |
| Developing a framework of sustainable consumption in retailing contexts V Saha, C Jebarajakirthy, N Sreen, P Goyal, V Mani, S Deshpande Australasian Marketing Journal 32 (2), 178-188, 2024 | 2 | 2024 |