| Does employee-perceived reputation contribute to citizenship behavior? The mediating role of organizational commitment H Fu, Y Li, Y Duan International Journal of Contemporary Hospitality Management 26 (4), 593-609, 2014 | 133 | 2014 |
| Renewal or not? Consumer response to a renewed corporate social responsibility strategy: Evidence from the coffee shop industry Y Li, B Liu, TCTC Huan Tourism Management 72, 170-179, 2019 | 128 | 2019 |
| Tourist inspiration: How the wellness tourism experience inspires tourist engagement M He, B Liu, Y Li Journal of Hospitality & Tourism Research 47 (7), 1115-1135, 2023 | 127 | 2023 |
| Physical attractiveness of service employees and customer engagement in tourism industry S Fang, C Zhang, Y Li Annals of Tourism Research 80, 102756, 2020 | 119 | 2020 |
| Does conspicuous decoration style influence customer's intention to purchase? The moderating effect of CSR practices Y Li, H Fu, SS Huang International Journal of Hospitality Management 51, 19-29, 2015 | 96 | 2015 |
| Is beauty a premium? A study of the physical attractiveness effect in service encounters Y Li, C Zhang, M Laroche Journal of Retailing and Consumer Services 50, 215-225, 2019 | 89 | 2019 |
| Inspiration and wellness tourism: The role of cognitive appraisal B Liu, Y Li, A Kralj, B Moyle, M He Journal of Travel & Tourism Marketing 39 (2), 173-187, 2022 | 74 | 2022 |
| Customers’ self-image congruity and brand preference: A moderated mediation model of self-brand connection and self-motivation Y Li, C Zhang, L Shelby, TC Huan Journal of Product & Brand Management 31 (5), 798-807, 2022 | 71 | 2022 |
| Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments Y Li, B Liu, L Xie Journal of Business Research 150, 553-566, 2022 | 69 | 2022 |
| Customer empowerment to co-create service designs and delivery: Scale development and validation C Prentice, XY Han, YQ Li Services Marketing Quarterly 37 (1), 36-51, 2016 | 69 | 2016 |
| Can beauty save service failures? The role of recovery employees’ physical attractiveness in the tourism industry Y Li, C Zhang, S Fang Journal of Business Research 141, 100-110, 2022 | 56 | 2022 |
| News information and tour guide occupational stigma: Insights from the stereotype content model Y Li, B Liu, R Zhang, TC Huan Tourism Management Perspectives 35, 100711, 2020 | 54 | 2020 |
| Attracting athletes to small-scale sports events using motivational decision-making factors A Fotiadis, L Xie, Y Li, TCTC Huan Journal of Business Research 69 (11), 5467-5472, 2016 | 54 | 2016 |
| Teddy-bear effect in service recovery B Liu, Y Li Annals of Tourism Research 94, 103400, 2022 | 53 | 2022 |
| Consumer response to discontinuation of corporate social responsibility activities of hotels Y Li, S Fang, TCTC Huan International Journal of Hospitality Management 64, 41-50, 2017 | 51 | 2017 |
| Tourism service providers’ physical attractiveness and customers’ service quality evaluation: is warmth or competence more important? Y Li, B Liu, P Chen, TC Huan Tourism Review 76 (6), 1260-1278, 2021 | 50 | 2021 |
| Celebrity endorsement in tourism: Attention, emotional arousal and familiarity B Liu, B Moyle, A Kralj, Y Li Tourism Management 98, 104750, 2023 | 48 | 2023 |
| Opportunity and necessity entrepreneurship in the hospitality sector: Examining the institutional environment influences Y Li, SS Huang, L Song Tourism Management Perspectives 34, 100665, 2020 | 48 | 2020 |
| Recovery experience of wellness tourism and place attachment: insights from feelings-as-information theory M He, B Liu, Y Li International Journal of Contemporary Hospitality Management 34 (8), 2934-2952, 2022 | 47 | 2022 |
| The influence of tour guides’ service quality on tourists' tour guide stigma judgment: An asian perspective Y Li, Y Song, M Wang, TCTC Huan Journal of Hospitality and Tourism Management 48, 551-560, 2021 | 44 | 2021 |