Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling C Ancillai, H Terho, S Cardinali, F Pascucci Industrial Marketing Management 82, 293-308, 2019 | 322 | 2019 |
Digital technology and business model innovation: A systematic literature review and future research agenda C Ancillai, A Sabatini, M Gatti, A Perna Technological Forecasting and Social Change 188, 122307, 2023 | 253 | 2023 |
Exploring antecedents of social media usage in B2B: a systematic review F Pascucci, C Ancillai, S Cardinali Management Research Review 41 (6), 629-656, 2018 | 55 | 2018 |
The role of external actors in SMEs’ human-centered industry 4.0 adoption: an empirical perspective on Italian competence centers B Ietto, C Ancillai, A Sabatini, EG Carayannis, GL Gregori IEEE Transactions on Engineering Management 71, 1057-1072, 2022 | 39 | 2022 |
Twenty years of social media marketing: A systematic review, integrative framework, and future research agenda S Bartoloni, C Ancillai International Journal of Management Reviews 26 (3), 435-457, 2024 | 12 | 2024 |
Are SMEs' cutting corners' on social media marketing? An exploratory study in the Italian context S Bartoloni, C Ancillai, F Pascucci, GL Gregori International Journal of Internet Marketing and Advertising 13 (4), 302-320, 2019 | 9 | 2019 |
Le vendite nei moderni contesti business-to-business C ANCILLAI Il social, 0 | 7 | |
Digital-driven business model innovation: the role of data in changing companies’ value logic C Ancillai, L Marinelli, F Pascucci Digitalization and Firm Performance: Examining the Strategic Impact, 73-98, 2022 | 5 | 2022 |
All that glitters is not gold: exploring social selling through the eyes of B2B customers C Ancillai, S Bartoloni, F Pascucci Journal of Business & Industrial Marketing 39 (13), 49-67, 2024 | 3 | 2024 |
La digital transformation F Pascucci, S Bartoloni, L Marinelli, C Ancillai BtoB Marketing, 2019 | 2 | 2019 |
Investigating female entrepreneurship: a micro-perspective of drivers and barriers for aspiring and experienced women entrepreneurs G Nevi, C Ancillai, F Pascucci, R Palladino International Entrepreneurship and Management Journal 21 (1), 1-28, 2025 | 1 | 2025 |
Digital servitization as Business Model Innovation: an explorative study on the role of absorptive capacity C Ancillai, F Pascucci Sinergie Italian Journal of Management 41 (Sept-Dec), 2023 | 1 | 2023 |
Sales and marketing integration: an exploratory study on the role of digital content strategy E Monti, C Ancillai, F Pascucci Piccola Impresa/Small Business, 2020 | 1 | 2020 |
Social selling: Towards a Conceptualization in B2B Markets C Ancillai Università Politecnica delle Marche, 2019 | 1 | 2019 |
Strategie e modelli di business nel contesto business-to-business: il valore come concetto chiave C Ancillai, GL Gregori, A Sabatini BtoB marketing. Il business marketing tra teoria e managerialitá, 51-79, 2019 | 1 | 2019 |
The role of online communities in shaping the Society 5.0 paradigm: a social capital perspective C Ancillai, S Bartoloni, J Filipovic, V Temperini European Journal of Innovation Management, 2025 | | 2025 |
Le vendite nei moderni contesti business-to-business: il social selling tra sfide e opportunità C Ancillai Le vendite nei moderni contesti business-to-business, 1-137, 2022 | | 2022 |
3D technology-based servitization: an explorative study of business model innovation C Ancillai, F Pascucci 2021 IEEE International Conference on Technology Management, Operations and …, 2021 | | 2021 |
Industry 5.0 and Business model innovation in SMEs: an explorative study on the Role of Competence Centers in Italy B Ietto, C Ancillai, A Sabatini, GL Gregori, E Carayannis Leveraging intersections in management theory and practice, 2021 | | 2021 |
Social media marketing from the firm’s perspective: a systematic literature review C Ancillai, S Bartoloni XVIII SIM Conference Proceedings-Trasformazione digitale dei mercati: il …, 2021 | | 2021 |