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Lamberto Zollo
Lamberto Zollo
Professor of Digital Marketing and Innovation, University of Milan
Email verificata su unimi.it
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Citata da
Citata da
Anno
Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience
L Zollo, R Filieri, R Rialti, S Yoon
Journal of Business research 117, 256-267, 2020
5262020
Big data analytics capabilities and performance: Evidence from a moderated multi-mediation model
R Rialti, L Zollo, A Ferraris, I Alon
Technological Forecasting and Social Change 149, 119781, 2019
4092019
Exploring e-Loyalty Antecedents in B2C e-Commerce: Empirical results from Italian grocery retailers
M Faraoni, R Rialti, L Zollo, AC Pellicelli
British Food Journal 121 (2), 574-589, 2019
2042019
Exploring the antecedents of brand loyalty and electronic word of mouth in social-media-based brand communities: do gender differences matter?
R Rialti, L Zollo, MM Pellegrini, C Ciappei
Journal of Global Marketing 30 (3), 147-160, 2017
1842017
Ethical consumption and consumers’ decision making: the role of moral intuition
L Zollo, S Yoon, R Rialti, C Ciappei
Management Decision 56 (3), 692-710, 2018
1432018
Sustainable consumption in organic food buying behavior: the case of quinoa
C Nosi, L Zollo, R Rialti, C Ciappei
British Food Journal 122 (3), 976-994, 2020
1332020
Factors affecting universities’ ability to foster students’ entrepreneurial behaviour: An empirical investigation
L Zollo, MC Laudano, C Ciappei, V Zampi
Journal of management development 36 (2), 268-285, 2017
1202017
How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience
L Zollo, R Rialti, A Marrucci, C Ciappei
Current Issues in Tourism 25 (18), 2991-3008, 2022
1172022
What influences consumers’ intention to purchase organic personal care products? The role of social reassurance
L Zollo, R Carranza, M Faraoni, E Díaz, D Martín-Consuegra
Journal of Retailing and Consumer Services 60, 102432, 2021
1082021
From governance to organizational effectiveness: the role of organizational identity and volunteers’ commitment
L Zollo, MC Laudano, A Boccardi, C Ciappei
Journal of Management and Governance 23, 111-137, 2019
1052019
What sparks ethical decision making? The interplay between moral intuition and moral reasoning: lessons from the scholastic doctrine
L Zollo, MM Pellegrini, C Ciappei
Journal of Business Ethics 145, 681-700, 2017
1022017
The consumers’ emotional dog learns to persuade its rational tail: Toward a social intuitionist framework of ethical consumption
L Zollo
Journal of Business Ethics 168 (2), 295-313, 2021
862021
Is internal CSR really less impactful in individualist and masculine Cultures? A multilevel approach
D Jamali, G Samara, L Zollo, C Ciappei
Management Decision 58 (2), 362-375, 2020
822020
Entrepreneurial universities and women entrepreneurship: a cross-cultural study
MC Laudano, L Zollo, C Ciappei, V Zampi
Management Decision 57 (9), 2541-2554, 2019
722019
The effect of utilitarian and hedonic motivations on mobile shopping outcomes. A cross‐cultural analysis
L Hu, R Filieri, F Acikgoz, L Zollo, R Rialti
International Journal of Consumer Studies 47 (2), 751-766, 2023
622023
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective
R Rialti, R Filieri, L Zollo, S Bazi, C Ciappei
International Journal of Advertising 41 (5), 868-891, 2022
552022
Entrepreneurial passion, orientation and behavior: The moderating role of linear and nonlinear thinking styles
L Zollo, R Rialti, A Tron, C Ciappei
Management Decision 59 (5), 973-994, 2021
552021
Co-creation experiences in social media brand communities: analyzing the main types of co-created experiences
R Rialti, A Caliandro, L Zollo, C Ciappei
Spanish Journal of Marketing-ESIC 22 (2), 122-141, 2018
522018
Solving the luxury fashion and sustainable development “oxymoron”: A cross‐cultural analysis of green luxury consumption enablers and disablers
R Carranza, L Zollo, E Díaz, M Faraoni
Business Strategy and the Environment 32 (4), 2399-2419, 2023
502023
Digital technologies, sustainable open innovation and shared value creation: evidence from an Italian agritech business
R Rialti, A Marrucci, L Zollo, C Ciappei
British Food Journal 124 (6), 1838-1856, 2022
452022
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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