| The Role of Digital Marketing in Business Performance with the Moderating Effect of Environment Factors among SMEs of UAE Ahmad Aljumah,Mohammed T. Nuseir International Journal of Innovation, Creativity and Change. 11 (3), 15, 2020 | 213* | 2020 |
| Traditional marketing analytics, big data analytics and big data system quality and the success of new product development AI Aljumah, MT Nuseir, MM Alam Business Process Management Journal 27 (4), 1108-1125, 2021 | 143 | 2021 |
| Organizational performance and capabilities to analyze big data: do the ambidexterity and business value of big data analytics matter? AI Aljumah, MT Nuseir, MM Alam Business Process Management Journal 27 (4), 1088-1107, 2021 | 141 | 2021 |
| Antecedents of entrepreneurial intentions in smart city of Neom Saudi Arabia: Does the entrepreneurial education on artificial intelligence matter? M T. Nuseir, MF Basheer, A Aljumah Cogent Business & Management 7 (1), 1825041, 2020 | 132 | 2020 |
| Role of green financing and corporate social responsibility (CSR) in technological innovation and corporate environmental performance: a COVID-19 perspective AE Awawdeh, M Ananzeh, AI El-khateeb, A Aljumah China Finance Review International 12 (2), 297-316, 2021 | 124 | 2021 |
| 4Ps: A strategy to secure customers' loyalty via customer satisfaction MT Nuseir, H Madanat International Journal of Marketing Studies 7 (4), 78, 2015 | 122 | 2015 |
| Determinants of e-logistic customer satisfaction: A mediating role of information and communication technology (ICT) WU Hameed, S Nadeem, M Azeem, AI Aljumah, RA Adeyemi International Journal of Supply Chain Management (IJSCM) 7 (1), 105-111, 2018 | 114 | 2018 |
| Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness A Aljumah, M Nuseir, G Refae International Journal of Data and Network Science 7 (1), 467-476, 2023 | 105 | 2023 |
| The impact of social media marketing communications on consumer response during the COVID-19: does the brand equity of a university matter? A Aljumah, MT Nuseir, MT Alshurideh The effect of coronavirus disease (COVID-19) on business intelligence, 367-384, 2021 | 105 | 2021 |
| Digital Marketing Adoption Influenced by Relative Advantage and Competitive Industry: A UAE Tourism Case Study AA Mohammed T. Nuseir International Journal of Innovation, Creativity and Change. 11 (Issue 2,), 15, 2020 | 102* | 2020 |
| How the business intelligence in the new startup performance in UAE during COVID-19: The mediating role of innovativeness MT Nuseir, A Aljumah, MT Alshurideh The effect of coronavirus disease (covid-19) on business intelligence, 63-79, 2021 | 98 | 2021 |
| The e-learning of students and university’s brand image (Post COVID-19): How successfully Al-Ain University have embraced the paradigm shift in digital learning MT Nuseir, GA El-Refae, A Aljumah The effect of coronavirus disease (COVID-19) on business intelligence, 171-187, 2021 | 93 | 2021 |
| The effect of integration between audit and leadership on supply chain performance: Evidence from UK based supply chain companies W Ul-Hameed, H Mohammad, H Shahar, A Aljumah, S Azizan Uncertain Supply Chain Management 7 (2), 311-328, 2019 | 93 | 2019 |
| The effect of sensory marketing factors on customer loyalty during Covid 19: Exploring the mediating role of customer satisfaction A Aljumah, M Nuseir, G Refae International Journal of Data and Network Science 6 (4), 1359-1368, 2022 | 87 | 2022 |
| Impacts of Service Quality, Satisfaction and Trust on the Loyalty of Foreign Patients in Malaysian Medical Tourism AI Ahmad Aljumah, Mohammed T. Nuseir International Journal of Innovation, Creativity and Change. 11 (2), 17, 2020 | 82* | 2020 |
| The effects of employee commitment and environment uncertainty on product quality: The mediating role of supply chain integration AI Aljumah, H Shahroor, M Nuseir, GA El Refae Growing Science, 2022 | 80 | 2022 |
| Impacts of social media on the buying intention of the consumers in Edinburgh, UK A AlShawabkeh, MT Nuseir, A Aljumah International Journal of Procurement Management 14 (4), 470-486, 2021 | 78 | 2021 |
| Digital marketing strategies and the impact on customer experience: A systematic review MT Nuseir, GA El Refae, A Aljumah, M Alshurideh, S Urabi, BA Kurdi The Effect of Information Technology on Business and Marketing Intelligence …, 2023 | 73 | 2023 |
| The influence of E-iearning, M-learning, and D-learning on the student performance: Moderating role of institutional support MT Nuseir, AI Aljumah, GA El Refae 2022 International Arab Conference on Information Technology (ACIT), 1-9, 2022 | 73 | 2022 |
| Digital marketing and public relations: A way to promote public relations value M Nuseir, A Aljumah, G El-Refae International Journal of Data and Network Science 6 (4), 1331-1340, 2022 | 72 | 2022 |
Prof. Mohammed T. NuseirAl Ain University of science and technologyEmail verificata su aau.ac.ae