| Merely being with you increases my attention to luxury products: Using EEG to understand consumers’ emotional experience with luxury branded products R Pozharliev, WJMI Verbeke, JW Van Strien, RP Bagozzi Journal of Marketing Research 52 (4), 546-558, 2015 | 270 | 2015 |
| Social consumer neuroscience: Neurophysiological measures of advertising effectiveness in a social context R Pozharliev, WJMI Verbeke, RP Bagozzi Journal of Advertising 46 (3), 351-362, 2017 | 138 | 2017 |
| Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures R Pozharliev, M De Angelis, D Rossi, S Romani, W Verbeke, P Cherubino Psychology & Marketing 38 (5), 881-895, 2021 | 73 | 2021 |
| The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures R Pozharliev, M De Angelis, D Rossi Marketing Letters 33 (1), 113-128, 2022 | 65 | 2022 |
| A picture says more than a thousand words: Using consumer neuroscience to study instagram users' responses to influencer advertising R Pozharliev, D Rossi, M De Angelis Psychology & Marketing 39 (7), 1336-1349, 2022 | 62 | 2022 |
| How sensory language shapes influencer’s impact GL Cascio Rizzo, J Berger, M De Angelis, R Pozharliev Journal of Consumer Research 50 (4), 810-825, 2023 | 59 | 2023 |
| Consumers’ self-reported and brain responses to advertising post on Instagram: the effect of number of followers and argument quality R Pozharliev, D Rossi, M De Angelis European Journal of Marketing 56 (3), 922-948, 2022 | 50 | 2022 |
| “I am resting but rest less well with you.” The moderating effect of anxious attachment style on alpha power during EEG resting state in a social context WJMI Verbeke, R Pozharliev, JW Van Strien, F Belschak, RP Bagozzi Frontiers in Human Neuroscience 8, 486, 2014 | 33 | 2014 |
| How high-arousal language shapes micro-versus macro-influencers’ impact GLC Rizzo, FV Ordenes, R Pozharliev, M De Angelis, M Costabile Journal of Marketing 88 (4), 107-128, 2024 | 30 | 2024 |
| I might try it: Marketing actions to reduce consumer disgust toward insect-based food R Pozharliev, M De Angelis, D Rossi, R Bagozzi, C Amatulli Journal of Retailing 99 (1), 149-167, 2023 | 29 | 2023 |
| Overcoming consumer resistance to AI in general health care P Gaczek, R Pozharliev, G Leszczyński, M Zieliński Journal of Interactive Marketing 58 (2-3), 321-338, 2023 | 22 | 2023 |
| Framing a trust game as a power game greatly affects interbrain synchronicity between trustor and trustee H Sun, WJMI Verbeke, R Pozharliev, RP Bagozzi, F Babiloni, L Wang Social Neuroscience 14 (6), 635-648, 2019 | 18 | 2019 |
| Why some people just “can’t get no satisfaction”: secure versus insecure attachment styles affect one’s “style of being in the social world” W Verbeke, F Belschack, RP Bagozzi, RI Pozharliev, T Ein Dor International Journal of Marketing Studies, 36-55, 2017 | 12 | 2017 |
| Overcoming the blockchain technology credibility gap MF Mazzù, R Pozharliev, A Andria, A Baccelloni Psychology & Marketing 40 (9), 1791-1807, 2023 | 10 | 2023 |
| Anxious attachment style and consumer physiological emotional responses to human–robot service interactions. R Pozharliev, D Rossi, M De Angelis Journal of Neuroscience, Psychology, and Economics 14 (2), 59, 2021 | 9 | 2021 |
| Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents R Pozharliev, M De Angelis, C Donato, D Rossi Journal of Consumer Behaviour 22 (2), 455-467, 2023 | 7 | 2023 |
| Pawsitively powerful: Why and when pet influencers boost social media effectiveness M Di Cioccio, R Pozharliev, M De Angelis Psychology & Marketing, 2024 | 6 | 2024 |
| Preference Inferences from Eye-Related Cues in Sales-Consumer Settings: ERP Timing and Localization in Relation to Inferring Performance and Oxytocin Receptor (OXTR) Gene … W Verbeke, RI Pozharliev International Journal of Marketing Studies, 1-19, 2016 | 5 | 2016 |
| Consumer self-reported and testosterone responses to advertising of luxury goods in social context R Pozharliev, W Verbeke, M De Angelis, R Van Den Bos, P Peverini Italian Journal of Marketing 2021, 103-127, 2021 | 4 | 2021 |
| Social Neuromarketing: The role of social context in measuring advertising effectiveness R Pozharliev | 4 | 2017 |