| How augmented reality (AR) experience affects purchase intention in sport E-commerce: Roles of perceived diagnosticity, psychological distance, and perceived risks JP Uhm, S Kim, C Do, HW Lee Journal of Retailing and Consumer Services 67, 103027, 2022 | 104 | 2022 |
| Creating sense of presence in a virtual reality experience: Impact on neurophysiological arousal and attitude towards a winter sport JP Uhm, HW Lee, JW Han Sport Management Review 23 (4), 588-600, 2020 | 91 | 2020 |
| How avatar identification affects enjoyment in the metaverse: the roles of avatar customization and social engagement HW Lee, K Chang, JP Uhm, E Owiro Cyberpsychology, Behavior, and Social Networking 26 (4), 255-262, 2023 | 46 | 2023 |
| Social virtual reality (VR) involvement affects depression when social connectedness and self-esteem are low: a moderated mediation on well-being HW Lee, S Kim, JP Uhm Frontiers in Psychology 12, 753019, 2021 | 40 | 2021 |
| The Impact of Sports Ad’s Presence, Flow on Advertising Effectiveness: Comparison between 2D and 3D JP Uhm, JI Yoon, JW Han The Korean Journal of Physical Education 56 (4), 301-318, 2017 | 28* | 2017 |
| Stimulating suspense in gamified virtual reality sports: Effect on flow, fun, and behavioral intention JP Uhm, S Kim, HW Lee International Journal of Human–Computer Interaction 39 (19), 3846-3858, 2023 | 24 | 2023 |
| Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements JP Uhm, HW Lee, JW Han, DK Kim International Journal of Sports Marketing and Sponsorship 23 (1), 41-58, 2022 | 20 | 2022 |
| Impact of Presence of Virtual Reality Sports Experience on an Attitude toward a Sport : A Mediating Effect of Arousal through EEG Analysis JP Uhm, JW Han Korean Journal of Sport Management 23 (1), 15-29, 2018 | 18* | 2018 |
| Sport community involvement and life satisfaction during COVID-19: a moderated mediation of psychological capital by distress and generation Z J Park, JP Uhm, S Kim, M Kim, S Sato, HW Lee Frontiers in Psychology 13, 861630, 2022 | 10 | 2022 |
| Paradoxical relationship between esports toxicity and toxicity tolerance: moderated mediation by gender and positive reappraisal coping K Chang, JP Uhm, S Kim, HW Lee International Journal of Sports Marketing and Sponsorship 24 (4), 737-752, 2023 | 4 | 2023 |
| The effect of coaching types on moral disengagement in taekwondo athletes: The mediating role of pride YT Oh, JP Uhm, HW Lee International Journal of Environmental Research and Public Health 19 (19), 12306, 2022 | 3 | 2022 |
| Chanwook Do, and HyunWoo Lee. How augmented reality (AR) experience affects purchase intention in sports e-commerce: Roles of perceived diagnosticity, psychological distance … JP Uhm, S Kim Journal of Retailing and Consumer Services 67, 103027, 2022 | 2 | 2022 |
| Determinants of consumers’ adoption of mobile ticketing via self-service technology S Kim, K Park, JP Uhm, HW Lee International Journal of Sport Communication 17 (2), 150-161, 2023 | 1 | 2023 |
| Bringing students with low agreeableness to attend collegiate sports: A moderated mediation model with team identification and student involvement C Do, JP Uhm, H Cho, HW Lee Journal of Applied Sport Management 14 (1), 4, 2022 | 1 | 2022 |
| First-Person Experience in Virtual Reality Sport Advertisements: Transportation of Embodied Empathy JP Uhm, HW Lee, S Kim, JW Han PRESENCE: Virtual and Augmented Reality 33, 269-286, 2024 | | 2024 |
| How Preseason Hope Impacts Fans’ Attendance Intentions and Psychological Well-Being HW Lee, SJ Park, K Chang, JP Uhm Journal of Applied Sport Management 16 (2), 1, 2024 | | 2024 |
| Attracting New Sport Fans Through Collective Emotion: Stimulating Historical Nostalgia JP Uhm | | 2023 |
| OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT JP Uhm, HW Lee, H Cho Global Marketing Conference, 1469-1471, 2020 | | 2020 |
| Cognitive Processes in the Game Day Experience: Roles of Game-Induced and Spectator-Induced Effects HW Lee, H Cho, S Park, JP Uhm | | |
Hyun-Woo LeeTexas A&M UniversityEmail verificata su tamu.edu