philip kitchen

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Lynne EagleProfessor of Marketing, College of Business, Law and Governance, James Cook UniversityEmail verificata su jcu.edu.au
Pantea ForoudiAssociate Professor in MarketingEmail verificata su brunel.ac.uk
Marwa Tourky, Associate Professor of...Cranfield School of Management, UKEmail verificata su cranfield.ac.uk
J Graham Spickett-JonesLecturerEmail verificata su coventry.ac.uk
TC MelewarProfessor of Marketing and Strategy, Middlesex UniversityEmail verificata su mdx.ac.uk
Rod McCollRennes School of BusinessEmail verificata su rennes-sb.com
Dr Mohammad ForoudiPhD on architecture and marketingEmail verificata su Foroudi.com
Ioanna PapasolomouProfessor of MarketingEmail verificata su unic.ac.cy
Yann TruongESSCA School of ManagementEmail verificata su essca.fr
Lucia Porcu (ORCID: 0000-0002-0517...Full Professor Universidad de GranadaEmail verificata su ugr.es
Alfonso SIANOUniversità degli Studi di SalernoEmail verificata su unisa.it
Salvador Del Barrio-García (ORCID: 0...University of GranadaEmail verificata su ugr.es
Syed Zamberi AhmadProfessor of International Business & Strategy, Canadian University DubaiEmail verificata su cud.ac.ae
Suraksha GuptaUniversity of Arts, LondonEmail verificata su fashion.arts.ac.uk
Sandy BulmerMassey UniversityEmail verificata su massey.ac.nz
Lawrence C RoseProfessor and Dean, California State University San BernardinoEmail verificata su csusb.edu
Ahmed ShaalanAssociate Professor in Marketing, Birmingham UniversityEmail verificata su bham.ac.uk
tony proctorEmeritus Professor, University of ChesterEmail verificata su chester.ac.uk
Allan J. KimmelProfessor of Marketing, ESCP Europe (retired)Email verificata su escpeurope.eu
Li, TGreenhouse horticulture, Plant science, Wageningen UREmail verificata su wur.nl

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philip kitchen

Professor of Marketing, ICN-Artem, Nancy, France

Email verificata su icn-artem.com

Marketing Commmunications Branding Globalisation Marketing Theory


Titolo Ordina per citazioni Ordina per anno Ordina per titolo	Citata da Citata da	Anno
The emergence of IMC: a theoretical perspective PJ Kitchen, J Brignell, T Li, GS Jones Journal of advertising research 44 (1), 19-30, 2004	626	2004
New luxury brand positioning and the emergence of Masstige brands Y Truong, R McColl, PJ Kitchen Journal of Brand Management 16 (5), 375-382, 2009	622	2009
Integrated marketing communication PJ Kitchen, I Burgmann Wiley international encyclopedia of marketing, 2010	610	2010
Internal communication during change management PJ Kitchen, F Daly Corporate Communications: an international journal 7 (1), 46-53, 2002	571	2002
Public relations: Principles and practice PJ Kitchen Cengage Learning EMEA, 1997	518	1997
Status and conspicuousness–are they related? Strategic marketing implications for luxury brands Y Truong, G Simmons, R McColl, PJ Kitchen Journal of strategic marketing 16 (3), 189-203, 2008	483	2008
Communicating globally: An integrated marketing approach DE Schultz, PJ Kitchen (No Title), 2000	483	2000
A multi-country comparison of the drive for IMC PJ Kitchen, DE Schultz Journal of advertising Research 39 (1), 21-21, 1999	448	1999
Integrated marketing communications in US advertising agencies: an exploratory study DE Schultz, PJ Kitchen Journal of Advertising research 37 (5), 7-18, 1997	447	1997
Perceptional Components of Brand Equity: Configuring the Symmetrical and Asymmetrical Paths to Brand Loyalty and Brand Purchase Intent G Foroudi, Jin, \Kitchen journal of business research, 2018	430	2018
The elaboration likelihood model: review, critique and research agenda P J. Kitchen, G Kerr, D E. Schultz, R McColl, H Pals European Journal of marketing 48 (11/12), 2033-2050, 2014	427	2014
IMC, brand communications, and corporate cultures: Client/advertising agency co‐ordination and cohesion L Eagle, PJ Kitchen European Journal of Marketing 34 (5/6), 667-686, 2000	354	2000
Integrating identity, strategy and communications for trust, loyalty and commitment TC Melewar, P Foroudi, S Gupta, PJ Kitchen, MM Foroudi European Journal of Marketing 51 (3), 572-604, 2017	315	2017
Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? SFS Alwi, PJ Kitchen Journal of Business research 67 (11), 2324-2336, 2014	304	2014
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects L Porcu, S del Barrio-García, PJ Kitchen Communication & Society 25 (1), 313-348, 2012	293	2012
A response to'Theoretical concept or management fashion' DE Schultz, PJ Kitchen Journal of advertising research 40 (5), 1-4, 2000	279	2000
Raising the corporate umbrella: corporate communications in the twenty-first century PJ Kitchen, DE Schultz Springer, 2001	274	2001
IMC antecedents and the consequences of planned brand identity in higher education P Foroudi, K Dinnie, PJ Kitchen, TC Melewar, MM Foroudi European Journal of Marketing 51 (3), 528-550, 2017	251	2017
IMC: New horizon/false dawn for a marketplace in turmoil? PJ Kitchen, DE Schultz The Evolution of Integrated Marketing Communications, 123-130, 2013	250*	2013
Corporate reputation: An eight-country analysis PJ Kitchen, A Laurence Corporate Reputation Review 6, 103-117, 2003	250	2003

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