| E-commerce and consumer behavior: A review of AI-powered personalization and market trends MA Raji, HB Olodo, TT Oke, WA Addy, OC Ofodile, AT Oyewole GSC Advanced Research and Reviews 18 (3), 066-077, 2024 | 110 | 2024 |
| Business strategies in virtual reality: a review of market opportunities and consumer experience MA Raji, HB Olodo, TT Oke, WA Addy, OC Ofodile, AT Oyewole International Journal of Management & Entrepreneurship Research 6 (3), 722-736, 2024 | 75 | 2024 |
| Digital marketing in tourism: a review of practices in the USA and Africa MA Raji, HB Olodo, TT Oke, WA Addy, OC Ofodile, AT Oyewole International Journal of Applied Research in Social Sciences 6 (3), 393-408, 2024 | 65 | 2024 |
| The digital transformation of SMES: a comparative review between the USA and Africa MA Raji, HB Olodo, TT Oke, WA Addy, OC Ofodile, AT Oyewole International Journal of Management & Entrepreneurship Research 6 (3), 737-751, 2024 | 63 | 2024 |
| Real-time data analytics in retail: A review of USA and global practices OCOATO Mustafa Ayobami Raji 1, *, Hameedat Bukola Olodo 2, Timothy Tolulope ... GSC Advanced Research and Reviews 18 (Article DOI: https://doi.org/10.30574 …, 2024 | 55 | 2024 |
| Impact of strategic management on the performance of small and medium scale MA Aremu, MA Aremu, HB Olodo Journal of Sustainable Development in Africa 17 (1), 113-126, 2015 | 32 | 2015 |
| An empirical study of growth through trade: Nigeria evidence KI Nageri, O Ajayi, HB Olodo, BM Abina Arabian Journal of Business and Management Review (OMAN Chapter) 3 (5), 1, 2013 | 32 | 2013 |
| The influence of social media marketing on consumer behavior in the retail industry: A comprehensive review KF Anjorin, MA Raji, HB Olodo International Journal of Management & Entrepreneurship Research 6 (5), 1547-1580, 2024 | 30 | 2024 |
| The influence of consumer behavior on sustainable marketing efforts KF Anjorin, MA Raji, HB Olodo, OP Oyeyemi International Journal of Management & Entrepreneurship Research 6 (5), 1651-1676, 2024 | 19 | 2024 |
| Harnessing artificial intelligence to develop strategic marketing goals KF Anjorin, MA Raji, HB Olodo, OP Oyeyemi International Journal of Management & Entrepreneurship Research 6 (5), 1625-1650, 2024 | 17 | 2024 |
| A review of strategic decision-making in marketing through big data and analytics KF Anjorin, MA Raji, HB Olodo Computer Science & IT Research Journal 5 (5), 1126-1144, 2024 | 12 | 2024 |
| Voice assistants and US consumer behavior: A comprehensive review: investigating the role and influence of voice-activated technologies on shopping habits and brand loyalty KF Anjorin, MA Raji, HB Olodo International Journal of Applied Research in Social Sciences 6 (5), 861-890, 2024 | 12 | 2024 |
| Teamwork and organisational performance: a study of Al-Hikmah University HB Olodo, MA Aremu, MA Raji, HA Aminu | 10 | 2024 |
| SUSTAINING EMPLOYEES AND ORGANIZATIONAL PRODUCTIVITY THROUGH TECHNOLOGICAL CHANGE IN CONSUMERS’GOODS INDUSTRY AM Ayanda, OH Bukola, AM Adeyemi, S Mercy DBA Africa Management Review 8 (1), 2018 | 10 | 2018 |
| Promoting effective organisational structure as a means of enhancing disaster management in Nigeria AM Aremu, MA Aremu, HB Olodo The Pacific Journal of Science and Technology 16 (1), 182-191, 2015 | 10 | 2015 |
| Comparative analysis of factors influencing consumer buying behaviour in formal and informal retail outlets in South-West Nigeria HB OLODO University of Ilorin, 2017 | 9 | 2017 |
| Analysis of factors influencing consumers patronage of captain cook bread in ilorin metropolis MA AREMU, HB OLODO, M Olaitan | 8 | 2024 |
| Influence of emotions on consumer buying behaviour MA Aremu, HB Olodo, A Yahaya | 4 | 2024 |
| Adoption of the digital marketing among oil palm farmers: A review of methods, successes and challenges in Nigeria AF Afolayan, TT Oke, RA Ojo, MA Raji, HB Olodo | | 2024 |
| Impact of AI chatbots on youth consumer behavior in e-commerce: Evidence from southwest, Nigeria OT Timothy, AA Fisayo, R Thiru, MA Raji, HB Olodo | | 2024 |
Moriam Adeyemi AremuProfessor of Business Administration, Faculty of Management Sciences,Al-Hikmah UniversityEmail verificata su alhikmah.edu.ng