| Turnover intentions of lecturers in private universities in Malaysia T Rathakrishnan¹, NS Imm, TK Kok Social Sciences & Humanities 24, 129-146, 2016 | 102 | 2016 |
| How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context WF Yee, SI Ng, K Seng, XJ Lim, T Rathakrishnan Journal of Marketing Analytics, 1-17, 2021 | 37 | 2021 |
| Conceptualizing inclusive learning and development: A framework towards entrepreneurial competency practices for sustainability N Chander, ML Siow, S Ramachandran, P Kunasekaran, ... Sustainability 12 (17), 6905, 2020 | 16 | 2020 |
| Unveiling the role of entrepreneurial education in preparing the next generation of entrepreneurs in Malaysia F Feranita, R Mouawad, M Amin, LW Leong, T Rathakrishnan Strategic entrepreneurial ecosystems and business model innovation, 17-30, 2022 | 11 | 2022 |
| Wildlife memorable tourism experiences as antecedents of visitor loyalty at Sepilok Orangutan Rehabilitation Centre (SORC), Sabah, Malaysia T Rathakrishnan, S Ramachandran, SM Ling, A Shuib, SHM Afandi, ... Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) 9 (1 …, 2020 | 5 | 2020 |
| Determinants of fruit purchasing decision among Singaporean consumers: An empirical study C Suntharalingam, T Rathakrishnan, S Safari Journal of International Food & Agribusiness Marketing 35 (3), 336-366, 2023 | 4 | 2023 |
| Evolution of entrepreneurship development among different generations in adopting Technology in Malaysia: towards a reconciliation for collaboration T Rathakrishnan, F Feranita, LW Leong, YJ Yi, R Mouawad Innovation in ASEAN: Change and Development, 53-64, 2022 | 4 | 2022 |
| The Influence of Green Human Resource Management on Corporate Sustainability Performance in the Malaysia Automotive Industry WL Lin, JY Yong, F Feranita, T Rathakrishnan Green Human Resource Management: A View from Global South Countries, 425-439, 2024 | 3 | 2024 |
| Adoption of sustainable agricultural practices among smallholder dairy farmers in Malaysia: Contributing factors and smart farming prospects T Rathakrishnan, C Suntharalingam, LY Shern, LS Keng, Y Lee Hai, ... Journal of Smart Science and Technology 2 (2), 16-31, 2022 | 3 | 2022 |
| The corporate conundrum: how to blend people and process to improve firm performance T Rathakrishnan, SI Ng, JA Ho, D Zawawi Revista Brasileira de Gestao de Negocios (Brazilian Journal of Business …, 2021 | 3 | 2021 |
| O enigma corporativo: como combinar pessoas e processos para melhorar o desempenho da empresa T Rathakrishnan, SI Ng, JA Ho, D Zawawi RBGN: Revista Brasileira de Gestão de Negócios 23 (2), 226-251, 2021 | 3 | 2021 |
| Leveraging Green Human Resource Management and Green Innovation into Sustainable Competitive Advantage for Small and Medium Enterprises YJ Yi, LW Leong, F Feranita, T Rathakrishnan, CCW Chieh Green Human Resource Management: A View from Global South Countries, 277-290, 2024 | 2 | 2024 |
| Adversity Breeds Innovation: The Essential Role of Necessity-Preneurs in the COVID-19 Era TBJ Kumar, T Rathakrishnan, F Feranita, YJ Yi Entrepreneurship Research: Developing New and Emerging Patterns in the Post …, 2023 | 2 | 2023 |
| Silent Killer or Silent Success: The Double-Edged Sword of Viral Marketing on Entrepreneurship T Rathakrishnan, TBJ Kumar, F Feranita, YJ Yi Entrepreneurship Research: Developing New and Emerging Patterns in the Post …, 2023 | 2 | 2023 |
| Stakeholder’s perception on Malaysia’s edu-tourism sustainability performance KT Hong, SI Ng, JA Ho, SC Wong, T Rathakrishnan Electronic Journal of Applied Statistical Analysis 16 (1), 50-79, 2023 | 2 | 2023 |
| Sustainable Pedagogy: Integrating Environmental and Social Responsibility in Higher Education Curriculum TBJ Kumar, T Rathakrishnan, V Vasodavan International Conference on Environmental, Social, and Governance (ICESG …, 2025 | | 2025 |
| Sowing green seeds of mind: exploring the determinants of green mindfulness among university students T Rathakrishnan, JL Gan, A Yaacob International Journal of Sustainability in Higher Education 26 (3), 594-613, 2025 | | 2025 |
| A Triadic Approach to Generative AI Solutions for Educators in Transforming Higher Education MK Leong, KT Mung Khie, A Yaacob, TB Jaya Kumar, T Rathakrishnan The Evolution of Artificial Intelligence in Higher Education: Challenges …, 2024 | | 2024 |
| The Un-gleaming Fate of The Golden Nugget T Rathakrishnan, B Ge, L Irviana Asian Family Business Case Studies: The Role of Culture, Value and Identity …, 2024 | | 2024 |
| Digital Transformation: ESK Hardware & Machinery at the Crossroads TBJ Kumar, T Rathakrishnan, NXC Leow Asian Family Business Case Studies, 51-59, 2024 | | 2024 |
Feranita FeranitaUniversity of Nottingham Ningbo ChinaEmail verificata su nottingham.edu.cn