Roderick J. Brodie

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Linda D. HollebeekSunway University, Vilnius University, TalTech, Umea University, University of JohannesburgEmail verificata su sunway.edu.my
Mark GlynnAssociate Professor, AUT UniversityEmail verificata su aut.ac.nz
Nicole E CovielloLUT UniversityEmail verificata su lut.fi
Adam LindgreenProfessor, Dr, et Dr.h.c., Copenhagen Business SchoolEmail verificata su cbs.dk
Peter J DanaherProfessor of Marketing and Econometrics, Monash UniversityEmail verificata su monash.edu
Kaj StorbackaProfessor, Hanken School of EconomicsEmail verificata su hanken.fi
j scott armstrongThe Wharton School, University of PennsylvaniaEmail verificata su wharton.upenn.edu
Victoria J (Vicki) LittleSenior lecturer, RMIT University VietnamEmail verificata su rmit.edu.vn
Suvi NenonenProfessor, Stockholm School of EconomicsEmail verificata su hhs.se
Linda D PetersUniverstiy of nottinghamEmail verificata su nottingham.ac.uk
Maureen Benson-ReaAssociate Professor at the University of AucklandEmail verificata su auckland.ac.nz
Wesley J. JohnstonCBIM RoundTable Professor of Marketing, Georgia State UniversityEmail verificata su gsu.edu
Jodie ConduitProfessor of Marketing, University of AdelaideEmail verificata su adelaide.edu.au
Anca E CretuPhD cand.Email verificata su nottingham.ac.uk
Christoph F. BreidbachBusiness School, The University of QueenslandEmail verificata su business.uq.edu.au
Prof Heidi WinklhoferNottingham University Business SchoolEmail verificata su nottingham.ac.uk
Elina JaakkolaProfessor of Marketing, Turku School of Economics, University of TurkuEmail verificata su utu.fi
Robert A. Davisdrrobertdavis.com and Massey UniversityEmail verificata su massey.ac.nz
Loic Pengtao LiLecturer, La Trobe UniversityEmail verificata su latrobe.edu.au
Claas Christian GermelmannLehrstuhl für Marketing & Konsumentenverhalten, Universität BayreuthEmail verificata su uni-bayreuth.de

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Roderick J. Brodie

Department of Marketing University of Auckland Business School

Email verificata su auckland.ac.nz

Branding and Relationships Service Management and Engagement Theorizing in Marketing


Titolo Ordina per citazioni Ordina per anno Ordina per titolo	Citata da Citata da	Anno
Customer engagement: Conceptual domain, fundamental propositions, and implications for research RJ Brodie, LD Hollebeek, B Jurić, A Ilić Journal of service research 14 (3), 252-271, 2011	5930	2011
Consumer engagement in a virtual brand community: An exploratory analysis RJ Brodie, A Ilic, B Juric, L Hollebeek Journal of business research 66 (1), 105-114, 2013	5117	2013
Consumer brand engagement in social media: Conceptualization, scale development and validation LD Hollebeek, MS Glynn, RJ Brodie Journal of interactive marketing 28 (2), 149-165, 2014	4349	2014
The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective AE Cretu, RJ Brodie Industrial marketing management 36 (2), 230-240, 2007	1791	2007
Measuring the quality of relationships in consumer services: an empirical study K Roberts, S Varki, R Brodie European Journal of marketing 37 (1/2), 169-196, 2003	1455	2003
Actor engagement as a microfoundation for value co-creation K Storbacka, RJ Brodie, T Böhmann, PP Maglio, S Nenonen Journal of business research 69 (8), 3008-3017, 2016	1050	2016
Investigating the service brand: A customer value perspective RJ Brodie, JRM Whittome, GJ Brush Journal of business research 62 (3), 345-355, 2009	877	2009
How firms relate to their markets: an empirical examination of contemporary marketing practices NE Coviello, RJ Brodie, PJ Danaher, WJ Johnston Journal of marketing 66 (3), 33-46, 2002	877	2002
Towards a paradigm shift in marketing? An examination of current marketing practices RJ Brodie, NE Coviello, RW Brookes, V Little Journal of marketing management 13 (5), 383-406, 1997	696	1997
Understanding contemporary marketing: development of a classification scheme NE Coviello, RJ Brodie, HJ Munro Journal of Marketing management 13 (6), 501-522, 1997	540	1997
An investigation of marketing practice by firm size NE Coviello, RJ Brodie, HJ Munro Journal of business venturing 15 (5-6), 523-545, 2000	529	2000
Beyond virtuality: from engagement platforms to engagement ecosystems C F. Breidbach, R Brodie, L Hollebeek Managing Service Quality 24 (6), 592-611, 2014	468	2014
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory? RJ Brodie, MS Glynn, V Little Marketing theory 6 (3), 363-379, 2006	426	2006
Actor engagement in networks: Defining the conceptual domain RJ Brodie, JA Fehrer, E Jaakkola, J Conduit Journal of service research 22 (2), 173-188, 2019	406	2019
Is e‐marketing coming of age? An examination of the penetration of e‐marketing and firm performance RJ Brodie, H Winklhofer, NE Coviello, WJ Johnston Journal of interactive marketing 21 (1), 2-21, 2007	404	2007
The influence of involvement on purchase intention for new world wine LD Hollebeek, SR Jaeger, RJ Brodie, A Balemi Food Quality and Preference 18 (8), 1033-1049, 2007	388	2007
Engagement platforms in the sharing economy: Conceptual foundations and research directions CF Breidbach, RJ Brodie Journal of Service Theory and Practice 27 (4), 761-777, 2017	386	2017
Consumer evaluations of brand extensions: Further empirical results L Sunde, RJ Brodie International Journal of Research in Marketing 10 (1), 47-53, 1993	369	1993
Resource integration M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes, LD Peters, ... Marketing theory 12 (2), 201-205, 2012	340	2012
Strategic drivers, anticipated and unanticipated outcomes of customer engagement LD Hollebeek, J Conduit, RJ Brodie Journal of Marketing Management 32 (5-6), 393-398, 2016	334	2016

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