| The effects of strategic orientations on technology-and market-based breakthrough innovations KZ Zhou, CK Yim, DK Tse Journal of marketing 69 (2), 42-60, 2005 | 2765 | 2005 |
| Is customer participation in value creation a double-edged sword? Evidence from professional financial services across cultures KW Chan, CK Yim, SSK Lam Journal of marketing 74 (3), 48-64, 2010 | 1593 | 2010 |
| Strengthening customer loyalty through intimacy and passion: Roles of customer–firm affection and customer–staff relationships in services CK Yim, DK Tse, KW Chan Journal of marketing research 45 (6), 741-756, 2008 | 900 | 2008 |
| Consumer price and promotion expectations: An experimental study MU Kalwani, CK Yim Journal of marketing Research 29 (1), 90-100, 1992 | 729 | 1992 |
| A price expectations model of customer brand choice MU Kalwani, CK Yim, HJ Rinne, Y Sugita Journal of Marketing research 27 (3), 251-262, 1990 | 722 | 1990 |
| Do customers and employees enjoy service participation? Synergistic effects of self-and other-efficacy CK Yim, KW Chan, SSK Lam Journal of marketing 76 (6), 121-140, 2012 | 482 | 2012 |
| On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China GY Gao, KZ Zhou, CKB Yim International journal of research in marketing 24 (1), 3-15, 2007 | 328 | 2007 |
| Consumer behavioral loyalty CK Yim, PK Kannan Journal of business research 44 (2), 75-92, 1999 | 305 | 1999 |
| A social institutional approach to identifying generation cohorts in China with a comparison with American consumers KH Hung, FF Gu, CK Yim Journal of international business studies 38, 836-853, 2007 | 268 | 2007 |
| Multiple reference effects in service evaluations: Roles of alternative attractiveness and self-image congruity CKB Yim, KW Chan, K Hung Journal of Retailing 83 (1), 147-157, 2007 | 250 | 2007 |
| When does FDI matter? The roles of local institutions and ethnic origins of FDI DT Wang, FF Gu, KT David, CKB Yim International business review 22 (2), 450-465, 2013 | 181 | 2013 |
| A high-tech product market share model with customer expectations E Bridges, CK Yim, RA Briesch Marketing Science 14 (1), 61-81, 1995 | 139 | 1995 |
| Performance of domestic and foreign-invested enterprises in China D Xu, Y Pan, C Wu, B Yim Journal of World Business 41 (3), 261-274, 2006 | 117 | 2006 |
| Effects of prior brand usage and promotion on consumer promotional response E Bridges, RA Briesch, CKB Yim Journal of Retailing 82 (4), 295-307, 2006 | 116 | 2006 |
| Justice-based service recovery expectations: measurement and antecedents CKB Yim, FF Gu, KW Chan, KT David Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2003 | 100 | 2003 |
| The Effects of Strategic Orientations on Technology-and Market-Based Breakthrough Innovations. K Zheng Zhou, CKB Yim, DK Tse Journal of Marketing 69 (2), 2005 | 93 | 2005 |
| Market share performance of foreign and domestic brands in China GY Gao, Y Pan, DK Tse, CK Yim Journal of International Marketing 14 (2), 32-51, 2006 | 69 | 2006 |
| R&D activities and innovation performance of MNE subsidiaries: The moderating effects of government support and entry mode HT Caleb, CKB Yim, E Yin, F Wan, H Jiao Technological Forecasting and Social Change 166, 120603, 2021 | 51 | 2021 |
| E-service environment: impacts of web interface characteristics on consumers' online shopping behavior W Hong, KY Tam, CKB Yim E-Service: New directions in theory and practice, 108-128, 2016 | 31 | 2016 |
| An investigation of nonbeneficiary reactions to discretionary preferential treatments KW Chan, CK Yim, T Gong Journal of Service Research 22 (4), 371-387, 2019 | 26 | 2019 |
