| Tourists’ satisfaction with cultural tourism festival: A case study of Calabar Carnival Festival, Nigeria BB Esu, VME Arrey International journal of business and management 4 (3), 116-125, 2009 | 164 | 2009 |
| A case for performance management in the public sector in Nigeria BB Esu, BJ Inyang International Journal of business and management 4 (4), 98-105, 2009 | 146 | 2009 |
| Transforming the Nigeria tourism industry through tourism entrepreneurial development BE Bassey African Journal of Business Management 9 (15), 569-580, 2015 | 91 | 2015 |
| Branding cultural festival as a destination attraction: a case study of Calabar Carnival Festival BB Esu, VME Arrey International Business Research 2 (3), 182-192, 2009 | 86 | 2009 |
| Promoting an emerging tourism destination BB Esu, E Ebitu Global Journal of Management and Business Research 10 (1), 21-28, 2010 | 79 | 2010 |
| Analysis of the economic impacts of cultural festivals: the case of Calabar Carnival in Nigeria. BB Esu, VME Arrey, G Basil, EE Eyo Tourismos 6 (2), 2011 | 52 | 2011 |
| Linking human capital management with tourism development and management for economic survival: The Nigeria experience BB Esu International Journal of Business and Social Science 3 (11), 2012 | 42 | 2012 |
| Preliminary observations on the occurrence of lymphatic filariasis in Cross River State, Nigeria EI Braise, B Ikpeme, E Edet, I Atting, UF Ekpo, B Esu, OO Kale Nigerian Journal of Parasitology 24 (1), 9-16, 2003 | 34 | 2003 |
| The impact of personal selling on the productivity of selected banks in Calabar Metropolis JA Anyadighibe, NF Awara, BB Esu International Journal of Development and Sustainability 3 (8), 1697-1708, 2014 | 30 | 2014 |
| Social media micromarketing and customers’ satisfaction of domestic airlines in Nigeria BB Esu, JA Anyadighibe American Journal of Tourism Research 3 (1), 9-21, 2014 | 25 | 2014 |
| Analysis of event quality, satisfaction and behavioural intentions of attendees of calabar festival, Nigeria BB Esu International Journal of Management and Social Science Research Review 1 (1 …, 2014 | 25 | 2014 |
| Strategies for harnessing investment opportunities through tourism in Nigeria BB Esu Journal of Research in Hospitality, Tourism and Culture 1 (1), 1-14, 2013 | 22 | 2013 |
| Human capital dimensions in an emerging tourism market: the case of Cross River State, Nigeria BJ Inyang, BB Esu International Business Management 2 (2), 33-41, 2008 | 15 | 2008 |
| Influence of socio-demographic characteristics on attendee’s perception of festival quality, satisfaction and behavioural intentions BB Esu International Review of Social Sciences and Humanities 10 (1), 16-31, 2015 | 12 | 2015 |
| Essentials of business communication BJ Inyang, SNI Oden, BB Esu Calabar: MERB Publishers, 2003 | 12 | 2003 |
| Perception, preference and attitudes of residents toward tourism development: A case of Cross River State, Nigeria BB Esu International Business Management 2 (2), 42-48, 2008 | 11 | 2008 |
| Assessment of community awareness and involvement in sport tourism: A case study of the Obudu mountain race, Nigeria BB Esu, MV Arrey International Journal of Humanities and Social Science 1 (17), 226-235, 2011 | 9 | 2011 |
| Marketing of public water utility services: a segmentation analysis BB Esu Australian Academy of Business and Economics Review 2 (2), 118-134, 2016 | 8 | 2016 |
| An analysis of the image of destination Cross River and effect on visitors future intentions BB Esu Journal of Hospitality Management and Tourism 6 (7), 80-89, 2015 | 6 | 2015 |
| Impacts of the global economic crisis on the consumption of Psychiatric Nursing Services in Nigeria BB Esu, BJ Inyang Journal of Health Management 13 (3), 241-257, 2011 | 6 | 2011 |